Over roughly the last two weeks I’ve been practising what I teach and being more consistent.
I’ve sent a reasonably long email to you (anything from 500 words to nearer 1,000) and I’ve turned it into a blog post.
Most of the time I’ve also turned it into slides and a video.
All that takes less than an hour a day, so it doesn’t fall into the super-human category.
But even in this short time, there’s been an interesting side effect:
Google is sending slightly more traffic to my website.
Nothing earth shattering – internet marketing is probably too niche for that to happen, especially since I’m aiming at long tail keywords rather than mass market ones – but noticeable.
Prior to doing this, any traffic at all from Google was a rare event (Bing is still “once in a blue moon” but that’s because Bing’s update process reflects Microsoft’s lack of enthusiasm for their own search engine) but now there’s a trickle.
Google are tight lipped about the search terms that are being used.
Maybe I could log in to webmaster tools and get a bit of information but that’s not something that worries me enough to investigate.
That comes back to priorities – the time spent looking at stats could be better spent creating more content so that’s what I choose to do.
If you’re not already creating regular new content for your website (even if it’s not new content daily) and keeping in touch with your list on a regular basis, I think it’s worth you making a commitment to do that.
Try it for the next 30 days.
If you’re keen, spend a bit of time making a full plan for your internet marketing.
But quite honestly the plan could be as simple as “I’m going to spend an hour a day creating new content for my website” and then keeping to that schedule.
- Set a timer on your phone if you want
- Do some quick keyword research using a tool like this, copy your chosen phrase into Google and use one of the results as the inspiration for your title.
- If the titles don’t grab you, do a list instead
- Log into WordPress for your site, put in the title and start typing. Go into brain dump mode – type without editing or second guessing yourself
- Save the draft and – if this is one of your earlier attempts at this method – read through your post and amend it if necessary. Don’t spend forever doing this. Just enough time to spot any glaring errors.
- Hit the publish button
- Tweet and do any other social media bragging
- Email your list to let them know you’ve created new content
- If there’s enough time today, copy and paste the new content into PowerPoint or similar and publish it on a document sharing site
- Record the slides in a voice-over video presentation and publish it on YouTube
That looks like a lot but only because I’ve broken it down into relatively small steps.
The first few times you do this, chances are you won’t get everything done in an hour (I don’t always manage either if that’s any consolation) but even if it only means you create a new piece of content and do all the associated other stuff every other day, that’s probably still better than you’re currently doing.
Internet marketing is a business just like any other – despite the sales letters, you can’t just do it once and then trek off to the beach to watch the money rolling in.
You wouldn’t set up a real world, bricks and mortar, business and then leave it unattended and the same goes for your internet marketing.
Do this consistently and in a few months you’ll have a website to be proud of. lots of content, a reasonable number of visitors, an associated YouTube and SlideShare channel, some followers on Twitter and elsewhere.
You’ll probably be making the occasional sale as well.
All with a do-able time commitment and the decision that “it’s going to happen this time”.