If you’ve been following a niche for long enough, you’ll know that most web sites and marketing begin to look very samey.
Weight loss has before and after photos, so does fitness. Internet marketing has pictures of fast cars, yachts and beaches. Plus probably a rags to riches story or some information about how the product creator took forever and a day to discover the one secret that made all the difference and that they’re now going to share with you for just $7.
There’s a crowd or herd instinct in almost every market online. Partly because (deep down) we’re herd creatures.
Very few of us are loners. And very few of us are comfortable enough to do anything other than blend in with the crowd. Even if that means we don’t sell as much of whatever it is we’re promoting.
Something that’s been kind of bugging me for a while is the subject of webinars.
They’re promoted as one of the best ways to get sales.
But to my mind they’re a step back in time.
Free stuff is everywhere you look and free (or very cheap) is fast becoming the norm in lots of online industries.
Which is all well and good but unless you barter for absolutely everything it’s not going your bills. And there’s not much chance that your electricity company or internet provider or phone company or supermarket will barter with you unless you “barter” with money.
What can you do to set yourself apart and justify charging money for your products?
Deep down, internet marketing is simple.
But, being human, we prefer to make it complicated.
We do that with most things – we’re not content with our phone making calls and maybe sending texts. we want to use it to browse the web, take photos and videos (in higher definition than the camera we used to use), navigate our journeys, listen to the radio, watch television shows and much more.
The trouble is, that complicates things big time and we end up getting paralysed with our internet marketing, deer in headlights mode, and not doing the (often basic) things that will help with our internet marketing.
I first came across the idea of “ready, fire, aim” in an internet marketing discussion group I was involved in, some time around 1996 or 1997. Well before the book of the same name from Michael Masterson got into print.
The concept has stuck in my mind ever since.
And it’s one that’s well worth using, especially if it seems like you’ve been stuck for too long in your internet marketing business.
You need to personalise the content on your website, in your emails and anywhere else you create content for the web.
Your voice comes across in your written content almost as much as it does in your spoken content.
If you’ve ever read a completely sanitised statement from a big company or government department, you’ll already know corporate speak and you’ll know it’s been written, sanitised, kind-of approved and then the whole piece has gone through the process again until it’s completely devoid of any personality.
Your content should be the opposite of that!
I’m writing this just over 3 months into a new year but deciding where to go next in life – including your internet marketing – doesn’t have to wait for a particular “significant” date. You can do this at any time and probably ought to make it part of a regular-ish routine.
That’s true for a number of reasons:
- Things change – some of them inside your control (or more correctly, influence), others randomly or inexplicably, others just “because”, new things get invented, old things fade away (could you even play that VCR or cassette tape that you’ve held onto?)
- Priorities change – again, sometimes priorities you can influence, other times priorities from a boss or a spouse or children or even just an unexpected expense
- Interests ebb and flow – you almost certainly don’t have the same interests you had when you were at school or college, there’s a good chance you don’t have the same interests you had a decade or two ago
Which means every now and then it’s worth taking stock and deciding where to go next.
Whether you’re just starting out in internet marketing or have been round the block a few times, creating a strategy that works – and especially that works for you – is essential.
Beginners often flounder and flit from one strategy to the next. Which isn’t surprising given the number of marketers lists that most people sign up to and the skill with which those marketers promote products.
Old timers need to keep on top of things as well – methods that worked a year ago may be getting less effective.
So it pays to create or review your internet marketing strategy on a regular basis to check that it’s still working and that it’s still in line with your own personal preferences.
The internet thrives on content. It’s being added to websites in breathtaking quantities and the search results are favouring sites with bigger amounts of website content.
Various studies have shown an almost straight line correlation between search position and the amount of words on the page.
Which makes sense. By definition, longer pages can offer more in-depth information than shorter ones. It’s a bit like comparing a flyer or pamphlet to a book.
So how can you create more content for the pages on your website without suffering from writer’s block?
Slideshow YouTube videos are amongst the easiest to create and if you’re teaching something they’re one of the best ways for people to learn. You can pause the screen recorder and cut away to show something specific if you need to. Or just read your pre-written script so that you know everything is included.
What you need to record a slideshow video