What’s the Difference Between the Warrior Forum and Warrior Plus?

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Because they’re quite similar, the two names (Warrior Forum and Warrior Plus) can and do get confused but they’re different companies.

Years ago, the Warrior Forum was run by a guy called Alan Says but he sold out to Freelancer for a very nice sum of money and they’ve taken over the running of the forum. As with any change, it’s not been totally smooth. The general consensus is that the Warrior Forum is still probably the biggest internet marketing forum and tends to attract a lot of newbies. A lot of the older members have dropped out and at the time of writing there doesn’t seem to be much in the way of replacements for the more experienced members so it can sometimes be a case of the blind leading the blind.

Lots of former members have changed where they are most active – Facebook groups seem to be taking over at least some of the former functions of forums, not just in internet marketing.


Whilst the Warrior Forum is primarilty a forum it also has a classified ads area called Warrior Special Offers. Historically, almost any new internet marketing launch was in that section and the name has stuck.

The WSO section is a classified advert section – you pay a fee (currently $20 I think) to advertise and there’s also a fee to bump your advert back to the front page of the results if you want to. There are some quality controls – much the same as newspapers ran when they had classified ad sections for make money at home offers – and it takes a while to get your advert approved.

It used to be the go-to place to run internet marketing ads. Originally, a WSO had to be cheaper than it was being offered elsewhere on the web but it turned into a made-for-WSO section where people would launch their latest internet marketing products. Which a few years ago worked very nicely – you could get a decent amount of sales for your offer and make your listing fee back fast. That was at least partly due to the traffic that was built in to the WSO section because of the initial requirement for it to be cheaper there than anywhere else.

Even after that requirement was no longer enforced, there was a residual “it’s cheaper there” vibe, helped by forum posts and ebooks.

The forum nature of the adverts meant that people could add comments and questions so there is a social proof element. Since part of the process used by buyers was popularity and since popularity is measured by the short-cut of “how many replies” this process was helped by a I’ll-scratch-your-back-if-you’ll-scratch-mine system of affiliates posting generally favourable reviews of new products and/or people running pre-launch threads to build up excitement. Product owners are able to get negative feedback removed if the negative person hadn’t bought the product – as a paid advert system, that’s good for the vendor but as a buyer it means that you don’t always get the “prove it” questions.

Vendors can and do give out review copies so it’s a bit like Amazon reviews for certain products where it seems that everyone apart from you got a free or discounted copy.

Initially you had to set up your own payment buttons which is a pain in the neck to do if you want to pay out affiliates.

Warrior Plus (owned by Mike Lantz) solved that and handled all the behind-the-scenes things like payment buttons, graphics for the buttons, splitting money with affiliates (less a cut for Mike’s company), awarding “product of the day” and quite a few other things.

Over the years, Warrior Plus has bypassed the Warrior Forum and most offers on Warrior Plus never get listed on the Warrior Forum but they’re often still referred to as WSOs.

JVZoo offers a similar service and was also used as a payment system for WSOs.

Warrior Plus & JVZoo have affiliates who check what’s being launched – both sites have a launch calendar of sorts, MunchEye also lists some launches – and people can ask to promote.

The launch calendars aren’t used by all vendors – some never use them, some always use them, some (like myself) use them occasionally.

The system is reasonably pro-active on the part of affiliates although as with all affiliate marketing but especially internet marketing it’s buyer and vendor beware. You need to do your own quality control checks if you want to keep your list from buying utter junk (I have my own private list of vendors I’d never promote, so do a lot of other affiliates)

There’s not much quality control over offers or affiliates but Warrior Plus and JVZoo do offer a delayed payment option for affiliates you don’t know or recognise. That helps protect a vendor from an affiliate who joins, makes some fraudulent sales which get charged back to the vendor while the affiliate pockets the money. This doesn’t happen often and a 30 or 60 day payment delay keeps it at bay.

As an affiliate, Warrior Plus handles the delayed commission whereas on JVZoo it’s up to the vendor to pay it out. Been there, done that, got burned by some vendors who decided not to honour their side of the bargain. I still much prefer Warrior Plus if delayed payments are involved and personally (because I’ve got a a decent sales history) won’t promote any product on JVZoo that wants to delay payment to me.

If you’re just starting out as an internet marketer you won’t have that luxury so keep with Warrior Plus if you’re likely to get payments delayed.

Warrior Forum is internet marketing only, free offers now have a separate section (there were WSOs a few years ago showing how to get a massive list by putting up free WSOs). It’s generally not the go-to place any more but because so many people refer to WSOs the platform is still used.

Warrior Plus and JVZoo each attract their own vendors and affiliates – once you get used to one system, you tend not to change as a vendor, affiliates mix and match more. Neither marketplaces are limited to internet marketing but both are heavily weighted towards it.

I’ve launched products outside the internet marketing arena but not normally picked up many affiliates for those products, it’s more for the convenience of not having to set up Paypal buttons, etc.

Warrior Plus and JVZoo have systems in place for one-time offers in the purchase process. It’s fairly straightforward to do that – you can add in upsells and downsells and “please don’t go” exit pops.

Both send out emails to potential buyers when new products are launched so you’re potentially exposed to buyers from outside your own list.

I like Warrior Plus for my internet marketing launches, other people like JVZoo. Delve around both and decide which you prefer for the products you create.

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