There are various stages involved in researching a new niche and one of them is the actual topics you’re going to create content about.
The figures in keyword planners are less reliable then putting your finger up in the air to find out which way the wind is blowing.
There are just too many variables involved to get an accurate handle on the real life figures.
What I like to do when I create a new site is just put content on it.
Typically I’ll target long tail keywords – everyone else is targeting the relatively short phrases that you’ll find in keyword planners.
I don’t much care about the “volume” they’re supposed to attract.
The main test I do is whether or not the title I’m thinking about creating new content for comes up in the suggestions that show up as you type.
If that’s the case, that’s a good start.
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