I’m going to talk about low-cost ways to get more sales.

Because, let’s face it almost every business wants more sales – especially profitable ones!

Generally speaking, most people need persudaing to spend money. Sure, some people use “retail therapy” but that certainly doesn’t include everyone in the world.

One low cost way to do this is to create a Facebook page. At the moment, this is free to do (excluding the cost your time or whatever you pay to a designer).

Facebook don’t charge you directly to create a page – maybe because this is still a relatively new feature for them, maybe because they figure that the cost of hosting a page is approaching zero and they should be able to more than make that back from selling adverts on the page you create. Whatever the real reason, it doesn’t matter. It just matters that it’s free to create a Facebook page.

Everyone from Coca Cola downwards is doing this.

And they’re training people to go direct to Facebook by putting that web address in their adverts rather than their “real” domain.

Why?

Because almost everyone in their target audience is a member of Facebook. So they know there’s no barrier to people going to that page.

They also know that some people will “like” their page, so updates to the page will appear in their Facebook summary and the “like” will show to their friends.

It’s a really low cost form of marketing.

And it doesn’t just apply to big business. And it no longer applies just to B2C (business to consumer) companies – it’s working well for B2B (business to business) companies as well.

In fact, Facebook works well for anyone who has any kind of customers.

Which means you need a Facebook page for your company!

This video explains more: