Info products are great. Once you get into the swing of producing them, they’re relatively quick to create and bring to market.

But, of course, that leads to a chance of making mistakes when you’re creating your next info product.

Here are 3 big mistakes often made by info product creators:

Creating a product that no-one wants

Scary as it sounds, this is actually quite common.

Even big firms do it with all their market research and other supposedly scientific methods.

There’s a world of difference between creating a product that people need rather than one they want. And it’s much easier to sell people an info product (or any other product for that matter) that they want to buy.

Of course, your sales page will help create that demand but you’ve got to get people there in the first place.

Most of us need to eat a healthy diet. But that doesn’t stop us from eating chocolate, ice cream and other goodies.

The same goes in any product area.

So make sure that you check out whether there’s sufficient demand from potential customers before creating your info product.

Perfectionism

Too often products are tweaked and tweaked and tweaked until the life is squeezed out of them and they’re still not launched.

A friend of mine has been writing his first book for the best part of half a decade. That’s a whole five years to have an info product that he still isn’t ready to launch.

In a fraction of that time, I’ve created and launched over 30 info products, a dozen Kindle books and assorted other items.

I’m not saying that to brag, just to say that you need to get off your back side and get over your desire for perfectionism.

If we’d waited for things to be perfect, we might just about be riding around in horse-drawn carts. But even those had wheels that weren’t pure circles so maybe not even those would have happened.

You can always correct any errors in version two or even with free upgrades in version one. And any omissions can be easily covered with a quick email and a link to a PDF or video covering whatever wasn’t fully covered in the original edition.

You’re doing your customers a dis-service if you wait for your info product to be perfect. Because that’s never going to happen!

Ignoring an idea because it’s been done before

There’s almost nothing new under the sun.

Mobile phones were “done” long before Apple decided to take over the market.

Televisions were “done” when they were in mono and the pictures were in black and white.

Books were “done” long before Amazon decided that people might want to read them on a portable device instead.

All you need to do is add your own twist or take to a concept and you can create new demand. That applies to info products as much as anything else.

So don’t rule out the idea of creating something just because you’re not the first in the market.

In fact, it’s often better not to be the first – that way, you can let other people test what’s being bought by the market and then you can create your info product to fill in the gaps they’ve left or be even better than the existing products or whatever other route you decide to take.