There are lots of hidden gems available in the affiliate marketing world.

You just need to know how to find these affiliate programs.

Most newcomers tend to gravitate to the best known programs – Amazon (if it’s available in your area), Clickbank, Commission Junction, etc.

And there’s nothing inherently wrong with any of those affiliate program platforms.

But if you just stick to those, you’re missing a lot of potential.

Some of the most profitable affiliate programs I promote are outside those networks.

So how can you find affiliate programs to promote?

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Without a plan (and ideally a goal) for your internet marketing, you won’t know how well you’re doing.

You could be doing fantastically well, fantastically badly or anywhere between those extremes.

A plan helps you keep on track, even on those days where nothing seems to go to plan.

Here’s how to create an internet marketing plan without analysis paralysis.

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Without traffic, your website is just talking to itself. Which isn’t much use except maybe to stroke your ego.

Unless you pay for traffic with things like Google AdWords and Facebook ads, it takes time for people to find your website. Paid traffic is good for an immediate “hit” but stops as soon as you stop advertising and can cost a lot of money to test and tweak.

For most smaller niches and small businesses, the cost of advertising on Google can be prohibitive. Facebook is usually cheaper but still has a high learning curve.

Organic traffic – which is what I’ll be concentrating on here – arrives slowly but, depending on the mood of Google’s computers, can build up over time.

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We’re bombarded with advertising messages.

Each and every one of us are exposed to adverts all day long.

Estimates vary between to a few hundred and quite a few thousand adverts.

The precise figure doesn’t much matter – it’s “lots” whichever way you look at it.

But it does mean we’re getting more cynical about adverts.

And that affects what we need to do on our websites and emails.

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It’s easy to think the home page of your website is the front door everyone uses.

But that’s not the case. Any page could be the entrance.

It’s weird.

We’re used to going into places in life where we have to use the front door (or occasionally a side door or trademan’s entrance or whatever).

But even then, it’s a designated entry.

But websites are different

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They say hiding in plain sight is often the best way to be almost invisible.

Often it’s the obvious things that pass us by.

They’re just too obvious, so we ignore them. Even though they’re making other people money, often in the same industry or niche that we’re in.

Is there any way to stop this happening to you?

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Most things have a fairly clear start and end.

But internet marketing is like a Mobius strip: it doesn’t really have a beginning or an end.

There are so many places to start that it can become confusing and you end up stalling rather than doing anything at all.

Part of the problem is that internet marketing covers just so many things:

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Targeted traffic is the lifeblood of your website.

Unless your website is designed purely for vanity, quality beats quantity – it’s far better to have people who want what you’re offering than it is to have thousands of disinterested people using your bandwidth and “just looking”.

But how do you attract more targeted traffic to your site?

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There are three main content types you can use for your website and elsewhere

• Written
• Audio
• Bideo

Each has their own pros and cons and each can be split down further.

You can also usually make them do “double duty” or even “triple duty” without doubling or trebling the amount of time it takes to create the content.

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