The web thrives on content.

When you create content for your website regularly, some fun things start to happen!

Google has an insatiable appetite for content – but not just “any” content. It needs to be what their searchers want and it needs to hit all the right spots so that people don’t just click through to your website and then click straight back to Google.

If that happens, you’ll drop like a stone in the search results.

So how can you create content for your website on a regular basis and not run out of steam?

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I nearly didn’t write this post.

Like all industries, internet marketing has a public face and then a lot of things going on behind the scenes.

Some of the behind the scenes stuff is the usual boring material such as setting up websites, adding content, using autoresponders, that kind of thing.

But a thread in a forum I read reminded me of the other side (maybe even the dark side but that might be over-dramatic).

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The question sounds so simple that the answer should always be yes.

After all, if you promised to do something in real life, there’s a good chance you’d either do what you promised or you’d feel so guilty about not doing so that you’d either work away until you delivered on your promise or you’d grovel and apologise to the person you’d let down.

But so often things online don’t live up to the original promise. And there appears to be no guilt or remorse.

I was recently on a 90 webinar from a UK marketer who I’d previously thought was OK.

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