If you’re at the stage of product creation where you’ve decided that you want to create a digital product (or a new digitial product) then it wouldn’t be unusual if you didn’t know precisely what the product will be based on.
That’s actually a lot more normal than a lot of us would care to admit publicly!
There are a few problems with getting ideas for digital products:
Digital products are great: they’re quick to produce and cost almost zero to deliver.
You need to have an idea that you want to turn into a digital product and some way of creating it.
Apart from that, if you’re making an audio or video product you may need to get used to talking to yourself again but that’s not difficult and you’re not showing the first signs of going mad if you go down that route.
Indeed, it’s how I create most of my digital products. But we’re getting ahead of ourselves…
Getting traffic to your website, especially for free, is getting harder. And – sorry to be the bearer of bad news – that’s likely to get worse.
What most people won’t tell you – maybe because they’ve got their head stuck in the sand, maybe because they’re trying to sell you an all singing, all dancing program, maybe some other reason – is that the days of the mass market for anything are long gone.
Keeping your website up to date is a constant thing. You need to update your website content regularly otherwise you run the risk of losing visitors.
But how often is regular?
And what does “update” really mean?
Website SEO is both easy and difficult at the same time.
A lot of SEO is making sure that you get the basics right, otherwise anything else you do will be built on foundations of sand.
Depending on how competitve your industry is and how switched on your competition is, you may only need to get the basics right.
But that’s unlikely if you have to pay Google £1 a click upwards to advertise in Adwords. If that’s the case, your competition will also include websites designed purely to get their share of that revenue by displaying ads – and that kind of website is often “built” by a computer according to the latest rules of the SEO game so they can be surprisingly tough to beat.
Ghostwriters are everywhere if you know where to look for them.
But where to start looking?
And – once you’ve found a ghostwriter – how can you judge their quality before you spend too much time and money?
Keyword research can take forever if you do it the wrong way.
I’ve seen people get bogged down in keyword research for what seems like forever.
They build up gigantic lists of keywords. But for what purpose?
No single person is going to write 10,000 pages – one per keyword on some of those mega lists.
I much prefer to use shortcuts for my keyword research, pick just one phrase, write an article or a blog post on and then go back to find another keyword…
There are various schools of thought about how you should write website content for SEO purposes.
Some people will suggest that you write to a certain keyword density (the number of times your keyword appears as a percentage of the total.
Others will suggest that is the wrong approach and that you should just write website content naturally.
Which is correct?
As a rule, most customers don’t have a totally fixed budget. Which means that – at least in theory – it’s possible to entice them to spend more money with you.
The trick – as with everything – is to make it seem as though it was their decision rather than you being too pushy.
These tips apply to almost any business – online or offline.
Websites need content. It’s as simple as that. Sure, you’ll occasionally come across a website that appears near enough empty but it’s rare for it to appear in the search results for any length of time – amongst other things, Google monitor how long people stay on a site and they tend to click away from empty sites pretty fast.
Website content means different things to different people but generally it includes written words (the easiest for Google to index), images and maybe videos. Some content can be interactive – maybe with comments from site visitors – but it usually starts off as just words on a page.
Creating it is the task you need to do – regularly!