Internet marketing covers lots of different topics. Essentially it deals anything that could affect the number of people visiting your site and how they manage to find you.
In the days before the internet, David Ogilvy famously said “50% of all advertising is useless. We just don’t know which 50%.”
Weirdly – despite all the tracking available – we actually know a lot less about how effective any marketing is.
Sure, we can measure direct visitors to our sites. There are all sorts of log analysis programs to do that ranging from Google Analytics through to programs like Webalizer and AWStats and even the “raw” access logs. But they don’t tell the whole story.