WordPress is a popular way to develop websites. It’s free price is attractive. It’s well supported. And it’s very flexible.
But the ever-present nature of WordPress means that it also attracts less desirable elements who seem to delight in destroying the work of others.
Which means that in much the same way as you wouldn’t think of running Windows without up to date anti-virus software, you need to keep your WordPress installation as secure as possible.
There are three main ways to get more business:
This video goes into more detail:
WordPress is used for over 1 in 6 new websites.
It’s easy to use once you know how and it’s super powerful.
It’s used by all sorts of websites: the Rolling Stones run their whole site through it, lots of news sites and other organisations run parts of their websites with WordPress. Not to mention Coca Cola’s complete site in France or Justin Bieber. Or the support site for the TV show The Million Pound Drop.
So you’re in good company with it.
But it can be confusing to start with.
Your business mindset is maybe the most important asset in your business. It can help or hinder you, often without you knowing. It’s maybe the biggest elephant in the room in your business.
It’s easy to focus on the tangible things – getting more visitors to your website, converting more people into sales, that kind of thing.
But if your business mindset is knowingly or unknowingly conspiring against you, everything else you do will be less effective.
Unless you’ve been living under a rock, you’ll have noticed that videos are appearing more and more in the search results.
Despite the conspiracy theories, this isn’t some plot by Google to give themselves extra space in the search results.
It’s because – in general – people are clicking on videos in the search results and watching them.
As a rule, most customers don’t have a totally fixed budget. Which means that – at least in theory – it’s possible to entice them to spend more money with you.
The trick – as with everything – is to make it seem as though it was their decision rather than you being too pushy.
These tips apply to almost any business – online or offline.
As a general rule, people respect experts and listen to their opinion. Television shows are always bringing on experts – often with deliberately conflicting views!
You probably already know your subject.
So how can you show you really are the expert?
Despite what you might think from all the television commercials and other adverts, price is just one part of the sales equation.
Often it’s used as a shortcut: if something is more expensive, it must be better quality mustn’t it?
But quite often price is fairly low down the list of considerations that buyers make and if you do things right you can make sure it stays that way.
Free samples work well, regardless of the industry you’re in.
You see it all the time in supermarkets – free samples of tasty food get more sales.
Sometimes it can take a bit of thought to work out precisely what you could give away for free but it’s almost always possible…
LinkedIn is a useful business to business site but it’s not particularly intuitive to use unless you’re on it almost all the time.
It often shows up high in search results for your name and quite a lot of businesses are finding that it’s their best source of new leads.
So how can you get the most from LinkedIn?