Often, knowing where to start internet marketing seems like one of the hardest decisions you’ve ever had to make.
There are so many options and so many conflicting ideas, all of which seem to have convincing proof or arguments that their way is the only correct way.
There are so many things to consider before you even start that it’s no wonder a lot of people stall at the first hurdle.
Traditional squeeze pages are getting less and less effective.
Customers are wising up to them and either not signing up at all or they use a throwaway email address to allow them to get the freebie but not any of your follow up messages.
That’s a problem in several ways:
Reverse squeeze pages work better than traditional squeeze pages:
It’s easy to take figures at face value. That’s especially so when they’re printed on paper or even on a screen.
But dig slightly deeper and you’ll often find a can of worms involved in boosting sales figures.
Let’s have a look at a few – online and offline…
The missing link in internet marketing is not Piltdown Man – that held our attention span for more than 40 years before being exposed as a hoax.
And it’s not that last elusive backlink that will propel you to the top of page one forever if only you spend an inordinate amount of money with the backlink company that’s selling you the latest snake oil.
The missing link in internet marketing will always be there. It will be some piece of mystery information that isn’t quite in your grasp. Probably with a sales pitch attached that promises to take you to riches beyond your wildest dreams if only you knew the secret.
Domain names are important part of your business. But where’s the best place to buy your domain name and make sure it will be there foryou?
There’s always a big debate whenever this subject comes up in internet marketing forums – and it crops up with regularity.
PLR articles are attractive.
Pre-written content that you can use straight away on your website or in your autoresponder messages.
But that’s not the best way to use them.
It’s lazy – there’s nothing inherently wrong with that – but it’s also over-done. So you’re automatically diluting your chance of success.
Instead, it’s worth spending a bit of time tweaking the articles. You’ll get much more out of them and they’ll work better for you.
I sent an email out to my list recently that said it was about time that someone came up with a workable solution to quickly and reliably building a list outside the internet marketing niche.
To an extent, this page will be in “thinking out loud” mode.
We’re all told “the money is in the list” and to an extent that’s true.
But there are lists and there are lists…
And different lists need to be treated in different ways.
Let’s start with the basics:
It seems like there’s never enough time to do everything we want.
So many things are competing for our attention that something has to give.
And often it’s the important stuff that gets put to one side, even though we know deep down it shouldn’t.
But there are some steps you can take to get more done in less time…
If you mention lists in internet marketing, most people think of email lists.
And, yes, email lists are important as they’re usually the best way to keep in touch with people.
Sales letter styles vary enormously.
Partly it depends on what you’re selling – things like Coca Cola are so ubiquitous now that they don’t really need to create sales letters but in their early days, it was a different story.
I’m going to look at 3 different styles that all produce decent quality sales letters. This post wil concentrate on the actual styles, not creating the sales letters themselves but if you want to delve deeper into the subject I’ll give some book recommendations as well as a plug for my own product.