Category Archives: Internet Marketing

Choosing an Affordable Internet Marketing Coach

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When it comes to choosing a coach – whether it’s for internet marketing or anything else – the price is very elastic. Some coaches underprice themselves either deliberately or otherwise. Other coaches seem to turn their telephone number into the price.

Whether any of those prices are affordable will depend on your current circumstances and also where you want to get in your internet marketing.

Coaching can take many different forms. In approximately ascending price order, here are the main ones:

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Copywriting Ideas for Your Sales Letter

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For a lot of people, the idea of writing copy for their sales letter fills them with dread. They then either make a half hearted job of the sales letter (always assuming that it’s not used as an excuse to procrastinate on the product launch) or hire in an expert to write the sales letter for them.

Copywriting is a skill that can be learned and the good news is that you don’t have to be the world’s greatest copywriter to make at least some sales.

These ideas should help you write at least a half-way decent sales letter for your product.

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Pricing for Profit: What Price Should You Charge?

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Pricing is an art, not a science.

There’s no fixed answer to the question of what price to charge. The answer is a massive “it depends”.

You only have to look as far as something as near-enough universal as soft drinks to see this.

The unit size can affect price – soft drinks are generally more expensive per litre the smaller the serving size but that’s not always the case.

For instance, where you’re buying your drink will affect the price as well. Supermarkets are generally the cheapest, elsewhere the price will vary.

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Pricing Psychology: Using Magic Numbers in Your Pricing

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Pricing is more of an art than a science. Certain prices get accepted over time as being psychologically important. But unless you run your own pricing experiments you’ll just be following the crowd.

Earl Nightingale said “Whatever the great majority are doing, do the opposite.”

And there’s a lot of truth in that matter.

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Setting Your Internet Marketing Priorities

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There are so many possible things you can do in your internet marketing that it’s essential to set some priorities otherwise could you easily end up chasing your own tail and getting nowhere. Which is frustrating and not a productive use of your time.

Unless you’re a full time internet marketer, the chances are that it’s not the only thing you’re doing in your business. And even if you’re one of that rare breed who spends all their working hours on internet marketing you still need to work out where your priorities lie.

One thing I do regularly – typically every few months – is jot down where I’m currently spending my time.

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How to Create a Sales Funnel

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A sales funnel is an important part of selling most products.

Unless you’re cold calling people, a typical client starts by being vaguely interested in something that you offer.

At that stage, they may just come across one of your web pages or an article you’ve written, a video you’ve created or anything else that draws attention to you as someone who may be able to help them develop their interest further.

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How to Increase Website Traffic and Sales

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OK, so you’ve built your website.

Now what?

If your website has been online for any length of time, you’ll know that the maxim “if you build it they will come” doesn’t work.

You’ll also know that even if your website is reasonably well established, traffic to it isn’t assured.

Either way, you need to get people to visit your site.

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Are You Looking for an Internet Marketing Mentor?

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Internet marketing mentors abound. There’s very little barrier to entry – so long as someone has got a computer, a phone and at least sounds plausible, they can set up in business near enough immediately.

But, like every service industry, quality varies.

By definition, everyone has different skill sets and different levels of experience.

And personality comes into it.

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