Category Archives: Internet Marketing

How Your Internet Marketing Goals Affect Your Results

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Goal setting is important – if you’ve set goals, you’re more likely to achieve things. There have been various studies that have shown that people with goals outperform those who don’t have them.

Written goals perform better than “top of the head” goals.

Detailed written goals go even further.

But what’s rarely mentioned is how your goals affect your results.

A lot…

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Getting Inside People’s Minds with your Articles and Posts

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The closer you can match your articles and posts to what’s going on inside people’s minds, the better.

We all have an inner voice. For some people it’s fairly quiet, for others it’s as though it has a loud hailer at its disposal. And all points in between, often at different levels at different times.

Most people don’t vocalise their thoughts but if you can get inside your own head and get to the bottom of what’s bugging you, you can write an article or a post about it. And it will resonate with your readers.

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Internet Marketing: Does Giving Stuff Away Free Still Work?

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One of the things that’s almost always suggested in internet marketing is give stuff away for free.

An ebook or special report or a video or even some software (maybe a WordPress plugin) in exchange for an email address.

Once this happens, you’ve got another subscriber and you’ve read that each subscriber is worth $1 a month, so that must be good news?

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How to Target a High Competition Keyword

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High competition keywords are usually profitable but, by definition, difficult to rank for.

Almost any one or two word phrase will be highly competitive although chances are that you won’t see many adverts on Google for quite a lot of those phrases because they’re too generic and advertisers struggle to make them pay.

High competition keywords don’t necessarily mean there are a lot of searches for the phrase. It could just be that they’re high margin industries – for instance, anything a lawyer might be involved with – or that the lifetime value of a customer is high.

So how can you target a high competition keyword?

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