Article spinning works by rewriting words and sometimes sentence segments, using words that a computer thinks have the same meaning as each other.

It can be done manually – in which case you need a good writer and will likely pay at least as much as writing the article from scratch – or, more often, it’s done with software.

Manually spinning an article is maybe OK. But if you’ve ever tried it, you’ll know that it often takes at least as long to do this as it does to start over.

So most people who use article spinners resort to software. With mixed but usually poor results.

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Landing pages get mentioned a lot in internet marketing. Some people think they’re the be all and end all of internet marketing.

But, unless you’ve taken steps to exclude robots, every page of your site is a landing page…

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Articles – also known as website content – are the life-blood of the internet.

Even if you’re searching for an image or video, you’ll almost always use words to search. With the possible exception of Google’s image search where you can hunt for similar images. But you can’t do that with a video and you certainly can’t do it with actual written information.

The search engines are at their best when they are given words to index. They struggle to understand the spoken word – check through some of the automatic captions generated by YouTube, they often make the worst spun articles seem half way decent. And it’s highly unlikely that a search algorithm would recognise a Van Gogh picture unless it was given clues in the file name and alt text.

Which means you need to create written content to get the most from your internet marketing.

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There are lots of different opinions within internet marketing as to how closely you should follow the money and how much you should follow your personal hobbies and interests.

Obviously if the two coincide, that’s easy.

But what if your hobbies are relatively obscure and the size of the market, even worldwide, is tiny?

Or if your chosen market is enormous and even the big companies struggle to dominate it?

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Google indexes images well and you can drill down to find the best image for almost any imaginable purpose (and a few that are best left to someone else’s imagination, but that’s another story).

But can you legally use Google images on your website?

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On the surface, internet marketing just works.

On the surface, you just do a few things and everything else just “happens”.

A bit like all most people see of an iceberg is the small part showing above the ocean surface.

Of course, there’s more to both. And since I’m not a marine biologist, I’m going to concentrate on internet marketing for the rest of this article…

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The internet thrives on content but there are times when you end up staring at a blank screen, wondering what you should write about today.

This affects everyone at some stage or another but it should be a quickly passing phase. Otherwise you won’t get anything new created and your site will run the risk of stagnating.

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Massive action is one of the almost unspoken keys to success.

A friend of mine, David Hyner, has interviewed countless successful people in a multitude of different areas of success (business, sport, even politics) and the thing they share in common is taking massive action on their goals.

Which translates to success – because they’ve done so much it’s almost impossible not to succeed.

Just recently, Sean Mize did an experiment that definitely counts as massive action…

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Blogs thrive on good content. But your readers and Google have a voracious appetite for new content – ideally on a daily basis.

Which can be a drain on you after a while – coming up with good ideas for your blog posts needs creativity and inspiration:

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Internet marketing has the potential to earn you a good profit. But for a lot of people it turns into an expense rather than a money earner.

A few dollars for hosting a month, a few more a year for some domain names, the “essential” autoresponder service that stubbornly just has you as the sole subscriber. Not to mention all the ebooks and other products you’ve bought. Each of which promised to be the one that would turn your fledgling internet marketing business from cash drain to regular profits…

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