Internet marketing is an interesting mix: some things almost never change yet others come and go with amazing speed (remember when everyone was using Myspace?).
Check out these 5 internet marketing tips that will help you focus and grow your internet business:
I often suggest that you keep writing content for your website. Mainly because that works and – as long as people keep reading things – it will continue to work.
But after a while, your creativity can dry up. You run out of ideas or think that you’ve said everything you can say on the subject. Which, unless you’ve written a book the size of an encyclopedia is highly unlikely.
So how can you find out what your customers want to know but you haven’t told them yet?
Whilst there are a lot of similarities between internet marketing for B2C (business to consumer) and B2B (business to business) there are also some differences. The borders between the two are definitely blurring and it’s important not to rule out a method just because it didn’t work a year or two ago.
Here are some of the most important strategies you can currently adopt:
Niche selection is maybe the most critical part of internet marketing. If you choose a niche that’s too competitive you’ll never be found. If the niche is too small then there are no buyers worth speaking of…
That said, my preference is for relatively small niches – for a variety of reasons. But that’s getting ahead of things.
The niche selection process itself is one that you can do relatively quickly or you can spend hours, weeks, days, months or even years researching.
Digital products are great: they’re quick to produce and cost almost zero to deliver.
You need to have an idea that you want to turn into a digital product and some way of creating it.
Apart from that, if you’re making an audio or video product you may need to get used to talking to yourself again but that’s not difficult and you’re not showing the first signs of going mad if you go down that route.
Indeed, it’s how I create most of my digital products. But we’re getting ahead of ourselves…
Getting traffic to your website, especially for free, is getting harder. And – sorry to be the bearer of bad news – that’s likely to get worse.
What most people won’t tell you – maybe because they’ve got their head stuck in the sand, maybe because they’re trying to sell you an all singing, all dancing program, maybe some other reason – is that the days of the mass market for anything are long gone.
Keeping your website up to date is a constant thing. You need to update your website content regularly otherwise you run the risk of losing visitors.
But how often is regular?
And what does “update” really mean?
Website SEO is both easy and difficult at the same time.
A lot of SEO is making sure that you get the basics right, otherwise anything else you do will be built on foundations of sand.
Depending on how competitve your industry is and how switched on your competition is, you may only need to get the basics right.
But that’s unlikely if you have to pay Google £1 a click upwards to advertise in Adwords. If that’s the case, your competition will also include websites designed purely to get their share of that revenue by displaying ads – and that kind of website is often “built” by a computer according to the latest rules of the SEO game so they can be surprisingly tough to beat.
Keyword research can take forever if you do it the wrong way.
I’ve seen people get bogged down in keyword research for what seems like forever.
They build up gigantic lists of keywords. But for what purpose?
No single person is going to write 10,000 pages – one per keyword on some of those mega lists.
I much prefer to use shortcuts for my keyword research, pick just one phrase, write an article or a blog post on and then go back to find another keyword…
There are various schools of thought about how you should write website content for SEO purposes.
Some people will suggest that you write to a certain keyword density (the number of times your keyword appears as a percentage of the total.
Others will suggest that is the wrong approach and that you should just write website content naturally.
Which is correct?