Email marketing is something every internet marketer is “supposed” to do.
There’s an assumption that because everyone else is doing it, you should too.
If you’d like to know more about this, listen to this overview now!
Once you’ve listened to it, think about buying the complete series of 8 detailed audios that explore every nook and cranny of email marketing and will leave you with more knowledge than near enough any of your competitors.
If you haven’t got an autoresponder yet, I recommend Aweber.
Audio 1: Why use email marketing?
It’s far too easy to assume that just because everyone else is email marketing, you should be.
It depends on the market you’re targeting.
For instance, if you’re selling big ticket items as an Amazon affiliate, do you really need a 30 day email campaign?
But if you’re selling a course or something that leads on to other purchases, yes, you probably do need an email campaign.
Audio 2: Which provider to use?
Should you host an autoresponder yourself? Or will your internet host freak out and shut down your site once you get more than a handful of subscribers?
If you go for a “hosted elsewhere” solution, should it be free like Mailchimp or should you pay a service like Aweber or Get Response?
And what happens if you outgrow your chosen solution?
Audio 3: How can you get subscribers?
In olden days, people had to send a blank email to the address you gave them.
This quickly progressed to filling out forms. That definitely ask for an email address, often ask for a name and sometimes ask for other details.
Sometimes the forms pop up (and most users instinctively hit the ‘X’ button to close them), other times they’re on every page of your site, other times they’re on a squeeze page.
Which works best?
Which should you use?
And should you give something away as an incentive to sign up or not?
Audio 4: Should you use double or single opt-in?
Aweber, etc encourage you to use double opt-in.
But with the new tabs that Google have forced on Gmail users (without bothering to ask, because Google knows best apparently) double opt-in has become even trickier.
Does it really matter if you “only” use single opt-in?
Audio 5: What should you send in your emails?
I’m going to hazard a guess that not every single one of your subscribers reads every single one of your emails.
And the good news is that you’re not alone in that happening.
But what can you do to improve the number of emails that your subscribers read?
Audio 6: Dealing with spam filters
Spam is a fact of life.
There’s way too much of it.
Obviously your emails aren’t spam (or at least I hope they aren’t) but computers don’t always know that.
This audio deals with how you can greatly reduce the chance of your emails being relegated to the spam folder, never to be seen.
Audio 7: How often should you email your list?
Yikes!
No-one really knows the answer to this and the answer definitely isn’t the same for everyone.
So I could have explained this in one word: “Test”.
But instead, I’m going to give you guidelines to help you decide.
And the answer isn’t constant over time either.
Someone who subscribed yesterday or today probably really is eagerly awaiting your next email or at least somewhere close to that state.
Someone who signed up a few weeks, months or years ago may barely be able to remember your name.
They need to be treated differently!
Audio 8: What if people aren’t opening your emails?
The open rate for emails is often quoted.
And it’s always wrong.
Because you can’t guarantee that people will download the images in your email.
In fact, you can probably guarantee that most of them won’t, because that’s the default setting for almost every single email reader.
And since open rates rely on a (small) image being downloaded, your open rate figures will be wrong.
But should you care? You’l find out more in this audio!
You can get all this instantly here:
