You’ve probably come across sales pages before that promise instant success. These magic bullets are constantly on sale in all sorts of areas but especially so in internet marketing. Partly because so much of internet marketing is repetitive and fairly boring – if you’ve ever tried to write 10 or 20 or 100 articles on near enough the same topic, you’ll know exactly what I mean there. But partly because we’re human and always looking for short cuts.

One magic bullet that people are attracted to is “spinning” content. The idea is that you use a piece of software that will examine the words and phrases and will then use a supposedly intelligent thesaurus function to rewrite the article, making it unique and therefore able to act as fresh content.

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Directories have been around near enough as long as the internet. Yahoo originally started as a directory and the name is short for “Yet Another Hierarchical Officious Oracle” which is a fancy way of saying that it organised websites (the hierarchical bit) and was by no means the first (“yet another”). Unless they are completely automated, which is unusual, directories have their own rules and regulations. Sticking to these will give you a better chance of getting a link back from them.

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My personal favourite Web 2.0 site used to be Squidoo until Seth Godin got fed up with it and sole out to HubPages.

Another site that crops up on a regular basis in the search results is HubPages.

This is a lot twitchier about self-promotion than Squidoo used to be, which is why I don’t use it. But if you can work round their computer-based editorial control, it can work quite well.

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If you’re looking to grow your internet marketing business then, aside from the tons of reports and how-to products that you’ve doubtless bought, you may well have considered investing in coaching or mentoring to help take your business to a new level. Which is a great idea but brings with it the question of who to choose? And whether you should use an internet business coaching service or a mentor. But what’s really the difference between the two? Aren’t they almost interchangeable?

Business coaching – whether in the internet marketing field or not – can take on many different forms. As with any business, it comes with a variety of levels of experience.

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Using a mentor in your business often makes the difference between getting (at best) mediocre results and actually achieving the potential that’s often hidden in your internet marketing business. This is especially true when you’re just starting out but it’s equally true when you need to take your business to the next level. So if it feels like you can’t see the wood for the trees or that you’ve been stuck on a plateau for longer than you’d care to remember, it could well be time to get an internet marketing mentor.

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Reports are a great way of getting people to contact you or add themselves to your email newsletter.

The report has to have enough information to be worthwhile without giving so much information away that the potential customer doesn’t need to use your services.

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You may have heard about guest blogging:

It’s where you write some (good) content and another website owner allows you to put that content on their website, probably with a link back to your site somewhere in the article.

Which when taken at face value doesn’t sound like much a good deal. After all, why would you want to help build up someone else’s site rather than your own?
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One of the things I regret not doing sooner in my internet marketing career is list building.

I’d read about it and always procrastinated on it.

But eventually the penny dropped.

Lists are the way to get traffic and sales almost “on demand”.

The principle of list building is easy:

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Web 2.0 sites can sound daunting at first.

Even the term is a bit weird. After all, aren’t we all on the same internet? If so, how can there be a second one?

Actually, web 2.0 is just a shorthand term like so many we use in many walks of life.

The main criteria is that people don’t just visit a web 2.0 site, they interact with it.

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Press releases have been around near enough as long as there have been newspapers to potentially publish your news.

Nowadays, a press release is as likely to be online as it is to be printed and sent (or faxed) to a journalist.

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