Creating content for your website is sometimes like being on a treadmill – it seems never ending.
The video and audio below go into more depth but here are the 5 ways I talk about:
- Compile a list: lists work for near enough everything. They’re quick and easy. Top 10’s work nicely but any other figure is OK as well.
- Add your twist to the news: news pundits are everywhere. Share your opinion with the world (everyone else does!) and invite comments back. Use those comments to get ideas for your next piece of content.
- Interview someone. Often interviews are available just for asking, especially if someone has just launched a new product or service and wants to get the word out to anyone who’ll listen. So be the one who asks them and get an interview. Record your call on Skype or a similar program and upload it. Maybe get it transcribed as well if you think there’s sufficient value in it. That gives you content in another format, which always helps.
- Invite a guest author. Google aren’t fans of networks that exist purely to boost search engine ranks via guest blogging. But they’re perfectly happy for guest authors to create content for sites naturally (Huffington Post does this all the time). Just reach out to friends on Facebook & LinkedIn, people you know on forums and Twitter followers.
- Find a trend: search Google Trends for hot trends across the world or in your niche. Then work out how you can create an “angle” on those trends. I’ve used Justin Bieber and the Rolling Stones in an article about WordPress – it’s not much of a stretch, you just need to do a bit of digging.
Trevor. I would appreciate some advice from you.
Starting off without a list. Would you recommend a one page website
giving something away, or a 3-4 Page website?
Now have you a video showing what to do with a done for you package. ?
A zipped package that contains an Index Page, a Thank you Page, a download Page
or it might have a Video or a back end offer.. What do i do with the contents of a package like that?
WHAT i AM REALLY ASKING YOU TREVOR IS-HOW DO I GET STARTED.
I’d suggest that you build a website using a domain you own on hosting you pay for.
Then build out content on that website over time – a mix of written content, videos (hosted on YouTube and embedded on your site if you want) and audios (I’m just moving that third direction but all the indications are that it’s worth doing), etc.
A one page website doesn’t stand much chance of showing up in the search results – there are millions of other pages competing (for instance, 24 million for the phrase ‘dog training’) so you need to dig deep. Use the suggestions that come up as you type – for instance, ‘dog training tips for older dogs’ only has 5 pages specifically targeting that precise phrase – there’s plenty of traffic in long tail searches like that (no pun intended).
Then promote the sign-up page inside your site.
Get started by picking a start point and then building from there – same as you wouldn’t start building a house by constructing the roof.
This page should give you a bit more help.
THANK YOU VERY MUCH TREVOR FOR RESPONDING SO QUICKLY.
I HAVE MOST THINGS , aweber, Domain, Hosting,Paypal.
and a few Done for you packages. Just don’t know how to work the content
within those packages.
Laurence.
In a nutshell: install WordPress on your hosting (the easiest way to publish websites), put up the content on separate pages. Ideally re-writing it in your own words so you’re not competing directly with the other people who also bought the done-for-you package.
Then add more content over time – short term, use Google’s suggestions (the ones that come up as you type) as they’re the most up to date and are based on what people are currently typing in. Longer term, use the most popular pages on your site to fine tune what you create content about.
And, as you build up your subscriber list, ask them for questions and also take note of the products they buy as those will tell you what they’re most interested in.