Niche markets are actually the only markets in existence.

No-one buys everything in a niche – they can’t. It’s just not possible. Sure, some fanatics get close but even they are unlikely to be able to get everything that’s available before they run out of money.

That means you should develop your niche marketing strategy with that in mind.

Narrow your strategy down so that it’s manageable for you and do-able for your prospects.

Much like other markets, niches can be broad or deep.

Some sites – Amazon is a good example – don’t really have a niche that they cover. So long as it can be sold online, they’re happy to sell it. So they’re quite broad within their internet retailing niche. And it still is a niche – they can’t easily sell fast food for instance although I guess they could sell vouchers for that or create a division similar to Just Eatthat catered (sorry, no pun intended!) for that part of the market.

But most sites – especially smaller ones – specialise in an area.

Just Eat specialises in takeaway food orders and you can narrow your search down by style of food.

This site specialises in internet marketing but doesn’t attempt to cover everything – only areas I’m comfortable writing about. So I don’t tend to cover things like pay per click marketing or CPA (cost per action) or other areas where I don’t have expertise.

The same logic should take place when you develop a niche marketing strategy.

You need to drill down to an area that works and that you can competently create content about.

Because if you don’t know what you’re talking about, people will soon work that out!

In this instance, “people” also means Google.

Its algorithms are intelligent enough to be able to work out whether a page is at least likely to be useful or not. It then uses other data once your page is listed to fine tune that decision over time – things like how long people stay on the page they clicked through to and (if they’ve got the right software installed) what else they visited on your site.

Which means that you need to be confident enough to be able to write about your niche. Or qualified enough to be able to edit the things that other people write on your behalf – you can’t just assume that because you’ve paid someone a few dollars on somewhere like iWriter or Guru or Freelancer or wherever that they know what they’re writing about.

If you’re not sure where to start, I’d suggest that you start small.

Partly because it’s manageable and partly because you’re not going to create a thousand page site on the topic overnight.

Drill down in your chosen niche until Google runs out of suggestions as you type.

So long as there are suggestions, it’s OK.

That’s usually quite a good indication that at least someone is looking for the information, even if Google’s keyword tool claims otherwise.

Then start creating content.

Aim for at least one new piece of content every day on your site plus additional pieces elsewhere as and when you get chance.

Your own site is the most important part of this equation, even if it seems as though no-one apart from you is visiting it.

Patience is the next important part. Because after a while you’ll have an indication from your stats as to which pages people have looked at.

Google don’t tell you the keyword phrases used any more so you don’t get that information. But you still know page views.

If you’ve started an email newsletter you may be able to get feedback from your subscribers (ask them!)

Go back and create more content related to the pages that are getting most views – go into more depth.

If you’ve written 5 sections on the page that gets most views (like I suggest in my how to write an article in 20 minutes course) then drill down and create a page on each of those sections, with 5 sub topics on each of those pages.

It’s the best way I’ve found to develop a niche marketing strategy when you can’t wander up to people and ask them.

Use your intuition and your stats and you’ll get very close.

But don’t spend forever delevoping your niche marketing strategy.

Actually start something even if you don’t get it 100% right first time.