There are lots of “new” systems coming out all the time.

Most of them are rehashed techniques wrapped up in slightly different language in an attempt to get you to buy them.

Nothing wrong with that – it doesn’t just happen in the internet marketing niche. It applies to every niche.

I always suggest walking around your local supermarket if you need confirmation of this – all those variations on a theme in every single aisle. That’s niche marketing made ultra obvious.

Almost regardless of the niche you’re in, you’ll see the same thing happening. Amazon list over 31,000 meditation tracks in their CD section alone; there are over 6,200 Paleo diet recipe books. And those are just two samples I checked – it will be the same in almost any niche.

So why would going back to the basics be a good idea?

Surely you’d be better off promoting each new launch as it came out?

While promoting new launches can and does work, it’s a treadmill.

You have to find the newly launched products and create some kind of content to promote them – it’s unlikely you’ll just be able to put in a link and say “buy it”, even solo ad clickers need a bit more information than that.

Then tomorrow or the day after you have to go through the process again because the novelty has worn off.

Some novelty products stay around for a while – anyone old enough to remember the Rubik’s cube craze knows that lasted quite a while.

But on the internet those crazes don’t last anywhere near as long.

In some respects, basics is another way of saying evergreen.

The kind of things that rarely go out of fashion.

On the web, it may not be sexy to say “create content” but that’s held true for as long as the internet has been in existence. Prior to that, it was television, radio, newspapers and magazines, books and before then there were minstrels and other newsbearers roaming the country.

It’s all content.

And even if we start communicating by thought, that will still be content. Just in a different format.

Which is why the basics are as good a place to start as any.

Sure, you can dress them up a bit – add some images or a video or whatever – but make sure you don’t ignore them.

The other nice thing about basics is that you can go in depth. The Dummies book series does that very successfully. Their latest book on using Excel runs to 816 pages. If you’d prefer their book about Feng Shui, that stretches to 432 pages.

That’s a lot of basics!

So don’t claim you’re going to run out of content any time soon.

And by the time you’ve got to what you think is the end and that you’ll never be able to come up with any new ideas, just browse the web for half an hour or pick up a new book (over 6,000 of them about feng shui so once again you’re spoiled for choice) and come up with some new variations on the basics theme. Or go into advanced techniques for your niche – a smaller market but nowadays still likely to be quite large.

Whenever I’m stuck for ideas, I go back to the basics and create some new content.

Often just exploring something from a slightly different approach works nicely.

But the main “trick” is to just keep on doing things, otherwise you’ll stagnate.