How to Overcome the Road Blocks in Internet Marketing

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Road blocks happen in internet marketing just as much as they do on a car trip.

Sure, they may not have a large flashing “detour” sign telling you there’s a detour or that the road ahead is closed.

But they’re there nonetheless.

And, just like a car journey, you need to work round them.

Start by recognising what’s stopping you

That may be easy – you can’t start that article or you don’t even know its headline.

If that’s the case, pop across to this site and you’ll get plenty of headline ideas.

Then jot down a few sub-headings related to the title and write a paragraph or two on each as though you were talking to a friend.

Job done.

It may be slightly harder – maybe you haven’t chosen a niche yet.

That can be a show stopper and cause you to stall for way too long.

If it’s niche, brainstorm on various things you like and enjoy, then spend a few minutes (notice I said minutes, not hours or days) quickly researching each one.

Gut reaction is fine: are there adverts showing in the search results? Are there web pages  selling things in the first page or two of the results? Or is everything stuffy advice with no hint of monetisation?

Then, when you’ve got maybe 3 possible niches, do a bit more research. Check how many products there are on Amazon and how many sectors they’re spread across. Nip across to Clickbank and see whether there are products there.

Then all you need is a domain – you won’t get the perfect domain name, they all sold years ago, but it just needs to be good enough – and a host to put it on. Plenty of those around, most of which are at least OK.

Then create some content (that word again) to put on the domain.

And keep doing it!

Lots of famous marketers have said something along the lines of “one of something is dangerous”.

Basically because it is.

If you’ve only got one page on your website, that may well never get found, It’s pretty close to being a needle in a haystack.

If you’ve only got one method of driving traffic, that may vanish.

So spread yourself.

Not so thin that you’re invisible.

Closer to a spider’s web which is mainly air with a few thin strands holding the air up.

It works for the spider – it catches the flies it needs to survive.

And the same happens on the internet, which is why it’s often called the world wide web.

The links between pages are often tenuous.

Some people make a career out of trying to figure them out and manipulate them.

But for our purposes it’s good enough just to add some content – written, video, audio – and let the web’s spiders (aka Google) find the strands and make a bit of sense of them.

That’s it

That’s the secret formula for success on the internet:

  • Find out where your personal road blocks are at this moment in time.
  • Work round them or with them.

Do that every time you hit a road block on your internet marketing journey and you’ll go further, faster, than you ever thought possible.

And if you’re really stuck for whatever reason, put a comment in the box below or drop me a message.

You could also watch this free video about starting affiliate marketing because getting your next (or first) commission is another way to push yourself past any road blocks. Money’s subtle like that.

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2 thoughts on “How to Overcome the Road Blocks in Internet Marketing

  1. Alex Newell

    I like the approach here in identifying obstacles and then working on them positively. And the ContentIdeator is a new one to me!

    But Trevor, seriously – that’s it?

    Traffic for instance – create content, traffic will come?

    🙂

    1. Trevor Dumbleton Post author

      It depends on the keywords you’re targeting and how much activity you do.

      I’ve been posting more regularly on this site for the last week and, yes, there’s been more activity from the search engines. Not lots more but enough to notice and the traffic is targeted. Give me 10 or 100 targeted visitors over thousands of untargeted ones.

      And I’ve got niche sites where the same happens – maybe a handful of backlinks, mostly from YouTube.

      But it needs to be good content – not stuff that’s churned out in an article farm – and you need to target long tail keywords. I’ll usually go with the title and see where that leads me, so I’ll inevitably include extra long tail keywords that are being searched for but would never show in a keyword tool or even the suggestions in Google as you type. But that get traffic.

      Separately, Neil Patel says he regularly posts items and regularly emails his list and that there’s so much info he gets search traffic because it’s quicker than finding the email.

      I’m moving towards an 80/20 approach where around 80% of my content is likely to be on this site (don’t hold me to that precisely but you get the idea)

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