Once you’ve created your info product and a sales page for it, the next step is to actually sell it.

There are lots of different ways you can do this and they each have their pros and cons. We’ll take a look at the main options below…

Use Paypal

Paypal is widely used on the internet so providing you are in a country where it’s accepted (there are some places where it’s not) then it is an easy way to start selling. Paypal handle all the intricate details of transferring the money from your customer’s account to your account as well as currency conversions if you’re in different countries or use different currencies.

The “Merchant Services” section of your account leads you through all the steps necessary to create a payment button and set up different pages according to whether or not the customer completes their purchase or opts out part way through (which can happen – it’s just a fact of life).

Paypal has the advantage of being quick and easy to set up. But if you want to attract affiliates to sell your info product then you may need to consider other options so that your potential affiliates (commission only salespeople who you’ve probably never met) have the confidence that they’ll be paid.

Clickbank, 2Checkout, etc

Companies like Clickbank and 2Checkout have their own credit card merchant account as well as the option to use Paypal.

They handle things like credit card acceptance, refunds and chargebacks as well as any split of the sale between yourself and an affiliate.

This has the advantage for customers and affiliates that they are dealing with a bigger company – maybe one they’ve used before – rather than an unknown company. This confidence factor alone can potentially increase sales as well as the number of people promoting your info product.

Amazon, etc

If your info product can be sold as a book (an electronic Kindle book or a printed version), an MP3 download or – depending on where you’re located – a video download then Amazon is a great place to sell your new info product.

It’s sister company CreateSpace can handle the print-on-demand side of things for printed books and physical CDs and DVDs. So if your info product fits their criteria and price bands, this is a route to strongly consider.

The negative side of this is Amazon’s price bands for MP3s – they have some quite fixed ideas for that. So you’ll need to weigh up the pros and cons before going down that route.

Affiliates

I’m a big fan of using affiliates in whatever form they take. It increases the potential sales of your info product with very little downside.

Established sites have a built in group of affiliates but there is a lot of “noise” in most marketplaces, so you also need to work on ways of attracting affiliates to your product.

If you’re using your own affiliate program or a site like Clickbank, you can adjust the percentage paid to affiliates. Most of them are attracted by money (that’s why they’re selling online) so setting commissions high, at least at first, can help tip the balance.

Contacting other potential sellers is also a good idea. It’s all part of getting the word out about your new info product and helps generate momentum. Once you reach a critical mass of affiliates then attracting more of them becomes easier as at least some of them will begin to find you. But make sure you have a non-spammy process of reaching out to potential other places to sell your product for maximum sales.