Review pages work nicely for internet marketing.

People like reviews – preferably honest ones and reviews that are helpful.

If you’re not sure what that means, browse Amazon for a while.

You’ll see reviews with “does what it says on the tin” headlines where even the headline isn’t useful.

You’ll see reviews where people downrate the product because the box was damaged in the post (but the product was unscathed.

And you’ll see genuinely helpful reviews where the person has put in time and effort to fully review the product.

It’s that last option you should be aiming for!

Review pages are one of the ways that you can differentiate yourself on the web.

Over time, some readers will begin to trust your reviews and wait for them before they decide whether or not to buy.

I’m a subscriber to a couple of sites like that and people like Adam Payne and Mike Thomas make healthy commissions from their review pages.

Martin Avis mixes in reviews with other things in his Kickstart Newsletter.

I’ve followed all three of those long enough to know whose reviews I trust the most and whose I take with a pinch of salt but they’re all different formats, provide good information and – most importantly – work well.

If you can afford to devote the time to reviews that all three of those people do, it can turn into a very nice income. Mike Thomas even publishes his income reports so you can tell he is making the format work.

What if you can’t commit to regular reviews?

Admittedly, a regular review site takes time and effort.

Probably not as much as you’re initialy thinking – an hour or two would allow you to do two or three reviews per week assuming you spent the first hour finding and going through the product and the second hour creating your review, posting it on your website and publicising the review page.

But even irregular reviews can work.

You could even explain that you only do reviews of products that are worthy of review rather than to a fixed schedule that forced you to review a product even if it didn’t meet your standards.

That would work nicely and could set you apart from some of the competition where it seems as though there’s always something good to review.

It doesn’t have to be digital products

Whilst my preference is for digital products, usually in the internet marketing or self help markets, a lot of people review physical products.

Newspapers and magazines even review intangible products such as holidays.

So there’s a market to review near enough anything.

Then decide on a format

By that I mean whether you’re going to review one product at a time or a bunch of them on one page.

Computer magazines do both – they compare and contrast in group reviews and they review new releases individually.

Other magazines and websites work the same way.

Both formats work well.

But if you’re short of time, a longer review focusing on a single product will probably be quicker to produce than roughly the same number of words but with several products checked out.

Your choice.

Or mix and match – do some single product reviews and other multi-product review pages.

If you’ve got a click tracking program and if your chosen affiliate program allows sub-ids then you’ll know over time which works best for you and you can do more of that style.

And if you’d like to know how to weave affiliate products into your review pages, take a look at my affiliate marketing quick start guide.