This question gets asked all the time.

The usual advice is to come up with something that’s popular and in high demand.

But that isn’t necessarily good advice…

After all, if you’re not interested in weight loss then that will show through in what you create – it will come through in your tone of voice, it will come through in your enthusiasm.

And people will instinctively know that you’re only really interested in making money from that niche and will avoid you.

So the quick answer to the question “Which niche should I choose” is actually “any niche you’re interested in.”

Which is maybe even worse than choosing a niche that’s in high demand.

At least with that advice you can decide which of the three main “evergreen” niches you prefer – weight loss, self help or making money – and then narrow it down from there.

But actually both options are too wide in definition.

You’re left with overwhelm.

Maybe you’ve bought a product that lists out hundreds or thousands of potential products – there are regularly ones like that, listing the top thousand (or whatever) products or topics.

The various keyword suggestion tools work the same way.

Before you know it, you’ve got hundreds of possible keywords. More than enough to keep you going for at least the forseeable future.

This has been a problem for years – it’s often referred to as infoglut – and with the amount of information on the internet it’s getting worse, not better.

Which means you need to take account of infoglut and the feeling of overwhelm that goes hand in hand with it.

Because if you don’t do that, you’ll find yourself like a deer in headlights, frozen to the spot and doing nothing.

And, truth be told, doing something is much, much, better than doing nothing.

Because you’ll probably learn something from whatever it is you’ve done. Much like Edison is said to have learned thousands of ways not to make a light bulb.

You’ve got a big advantage over Edison. He didn’t have the readily available access to information that you’ve got. And he didn’t have the readily available access to millions of potential customers world wide.

Which means that you have an incredible advantage, regardless of the niche you choose.

Because the means to reach people are there – articles, blogs, videos, podcasts, listing your products on Ebay and Amazon, etc.

This has only been possible on the current scale and speed in the last few years.

When I first started in internet marketing, we acquired customers with direct mail (post!) because they simply weren’t on the internet. Now, it’s almost unheard of for anyone not to be on the web.

So it’s much easier to reach anyone in your niche.

Maybe too easy.

So you need to learn to focus. Stay on track for long enough to at least create a blog page like this one.

Ideally lots of them – because there’s a kind-of “safety in numbers”. A single page on a subject could mean anything but tens or hundreds of pages means you’re almost certainly the expert in your niche.

So take a bit of time to decide what to write about in your niche. And whether you want to write about things, talk about them, shoot videos about them or whatever other methods you decide.

Maybe those methods will be dictated by your niche market – demonstrating a product is almost certainly better done with pictures or videos rather than audios or purely words – so it’s possible that how you promote the items in your niche will be dictated by that.

But you’ve still got to decide on a niche!

If you haven’t decided on one yet, set aside some time. Maybe 15 minutes, maybe 30 minutes, definitely no longer than an hour.

Brainstorm with yourself.

Write or type as many possible niches as you can.

Don’t edit them at this stage – that confuses your mind and stifles your creativity.

Then let the ideas “rest”. Maybe for a few hours, preferably overnight or a bit longer.

But not too long that you forget that you’ve done the list!

Come back to the ideas and skim over them.

Chances are that several are similar.

And chances are that one or two leap out of the page at you and almost scream “choose me!”

If that’s the case, go with that niche.

Then stick with it long enough to work out whether or not it really is worth doing – that means several weeks of work at an absolute minimum, not the standard scatterbrained attention span of most internet marketers.

If you’d like more help with choosing a niche, I’ve written another article that you can read here.

Or you can find out more from me here.