It stands to reason that digital products need a sales page.

But what should you use?

There are conflicting opinions and they’ve probably all got at least some merit.

Here are some of the most common sales page options currently in use – you’ll need to test what works best for your particular product.

Bullet pointed list

This works well with relatively technical products – people are often buying on the specification and bullet points convey that well.

It also works well for a pre-sell squeeze page as you can outline the major benefits of the product and capture people’s email address so that you can do follow up messages with them.

Bullet pointed lists often look better if alternate bullet points are bolded.

You can also make your bullet point lists look prettier by playing around with CSS or using something like WP Cheat to make it simple to do.

Video Squeeze Page

These are really common on sites that sell through marketplaces like Clickbank.

The page has a video that plays automatically as soon as the visitor lands on the site.

Other than that and maybe a header image or (more likely) a headline and then probably a handful of footer links/disclaimers, there’s nothing to do on the page apart from watch the video or click away.

When the video has been playing for long enough – usually the point where it’s got through to telling people to buy – then the payment button is revealed.

When I went through the top 50 best selling Clickbank products with my tutor group recently, the vast majority used this style of presentation.

If you clicked away from the page, an Exit Splash pop-up did it’s best to get you to click the option to stay on the page rather than leave. If you stay on the page, there was typically a lower price offer.

Often another one when you clicked away again.

And then either an option to join an email list or – about half the time – just the Clickbank order page.

Long Sales Letter

Internet marketing is strongly related to direct mail and long copy works fantastically well in that medium.

Which means that – despite claims from people that they don’t read long sales letters – it works very well for selling digital products.

Often with videos and/or images on the page as well.

Long copy sales letters are probably the most daunting to create.

If you’ve got the time and the inclination to go down this route, I’d suggest that you buy a copy of Dan Kennedy’s Ultimate Sales Letter. He’s one of the top copywriters in the world and you get a lot of expertise in the book.

If not, follow the simple formula of writing a good headline and then explaining the product, using one paragraph per main feature or benefit.

The paragraph can be written as though you’re sending an email to a friend and you’ll be pleasantly surprised at how well this approach works.

If you’d like more help, check out my easy copywriting product.

Those are the three main types of sales letter you’re likely to use.

Pick one.

If you get satisfactory results, stay with it and maybe test ways to improve it.

If you get dismal results, change the headline first. It’s the most important element of any sales page – even the ones where the video starts automatically.

But above all choose one method and actually take it through to completion!

Because otherwise you’ve got no way of selling your new product.

If you’d like to know more about creating your own product, click here.