Internet marketing mentors abound. There’s very little barrier to entry – so long as someone has got a computer, a phone and at least sounds plausible, they can set up in business near enough immediately.
But, like every service industry, quality varies.
By definition, everyone has different skill sets and different levels of experience.
And personality comes into it.
If your preferred mentor grates with you – maybe because they sounded different in your head when you read their blog posts versus when you heard them in real life – then there’s a low chance that you’ll act on their advice. Even assuming that you listen to it in the first place.
On the other hand, if you can’t get enough of what they’re saying then choosing that person as an internet marketing mentor could be a wise decision.
Although it should go without saying, it’s best if you work out what you want from an internet marketing mentor before you starting looking for one.
Take the time to identify what your strengths and weaknesses are.
Once you’ve done that, you need to decide which of these you want to work on.
It’s a bit like choosing a fitness regime – whilst the principles are the same, you’d have a very different workout routine if you wanted to run a marathon than if you wanted to pole vault,
The same goes for internet marketing.
There are very different skills involved depending on whether you want to create sites to promote affiliate products or create your own products or be a behind-the-scenes technical person who makes sure that sites are as perfect as they can be before being subjected to the vagaries of Google. Or maybe you’d prefer to concentrate on pay per click advertising or retargeting (those creepy adverts that follow you around the web) or even getting traffic from expired domains.
They’re all very different skill sets.
And depending on your current level of expertise you may need a mentor or a coach to get you to the next level or help you with a number of different things.
All those factors and more will affect who you decide to use as an internet marketing mentor.
It could be that once you’ve done your strengths and weaknesses you just decide that you’re going to learn everything about a particular topic and become an expert in it.
In that case, you may only need a temporary mentor – someone who takes you through to the next level of expertise – and then you’re set.
On the other hand, you may decide that you want to become someone who can turn their hand to almost anything.
In that case, you may well be better off with a mentor who can help you focus your efforts.
In fact, that’s one of the often understated benefits of choosing an internet marketing mentor.
It’s very easy to stray or get distracted.
There are so many different directions you can choose and so many ways that you can get there that you end up frantically treading water, going nowhere.
In that instance, choosing an internet marketing mentor who can help steer you through those periods could pay for itself many times over.
Only you will know the best way – and even then, only if you are totally honest with yourself.
If you think I could help you, I offer an internet marketing mentoring service here.