WordPress is used for over 1 in 6 new websites.
It’s easy to use once you know how and it’s super powerful.
It’s used by all sorts of websites: the Rolling Stones run their whole site through it, lots of news sites and other organisations run parts of their websites with WordPress. Not to mention Coca Cola’s complete site in France or Justin Bieber. Or the support site for the TV show The Million Pound Drop.
So you’re in good company with it.
But it can be confusing to start with.
Outsourcing is the task of getting other people to do things you can’t don’t do.
We do it all the time: most people don’t grow their own food, build their own houses or do much to make near enough anything they use.
Adam Smith called it division of labour and it’s getting more and more common.
You’re already using outsourcing in your internet marketing: domain names, hosting, etc. are almost always outsourced.
But here we’re going to talk about a few of the other things you can get other people to do.
Websites need copywriting – nothing as complicated as a sales letter but still words!
Because of the way Google works, there’s rarely a single entry page for your website.
How many times have you clicked a Wikipedia link on the search results? And how many times have you seen their main index page?
If you’re like most people, the answer to that second question is rarely if ever.
The same logic applies to your site.
Every single page is potentially the first page people will see.
Often it’s worth having a big picture overview and that definitely applies to online marketing.
Here’s a quick checklist to make sure you’re not missing any important stuff.
1. Use a checklist
Write your own or use someone else’s.
Do it for each segment of your online marketing – articles, videos, adverts, social media, etc.
Internet marketing is a complex and ever changing business.
If you don’t push your comfort zone, you’ll likely go backwards very fast.
Partly because the rest of the world won’t stand still.
Partly because if you’re not regularly doing stuff, Google will neglect your site.
So, what can you do to help prevent that?
There are so many advertising methods you can use for internet marketing it’s difficult to know where to start.
My personal preference is to keep my advertising relatively low key – links in articles like this one and links in emails that I send out.
But that doesn’t mean other methods don’t work. It’s a matter of personal choice and the likely return on investment.
The idea of membership sites is simple: people pay you monthly for the content you provide.
It sounds simple.
But do they make money?
That question is a bit like asking how long is a piece of string but I’ll do my best to answer it:
It stands to reason that digital products need a sales page.
But what should you use?
There are conflicting opinions and they’ve probably all got at least some merit.
Here are some of the most common sales page options currently in use – you’ll need to test what works best for your particular product.
You need a sales page for your product.
That near enough goes without saying.
But what kind of copywriting should you use?
And should you use a professional copywriter or should you write the letter yourself?
Make money online is one of those phrases people love to hate.
It can often seem that people are just in it to make money.
But is that true?
I nearly didn’t make a post about it because it has so many negative connotations.
But one subscriber recently said they thought the only people making money online were teaching other people to get into the same business. So I thought it was time to put the record straight.