How to Setup a WordPress Website

Share

WordPress offer you the option of setting up a website on your own hosting or using their hosting. For a variety of reasons (partly because I’m a bit of a control freak in that respect), I suggest that you use your own domain name on your own hosting. It leaves you a lot less open to the whims of an outside organisation and means that you’re in charge of your own destiny with regard to your website.

Continue reading

Share

Overnight Success in Internet Marketing: Fact or Fiction?

Share

You’ve probably read stories about overnight success in internet marketing. But are they just that? Stories? Or is it really possible to make money fast?

As always, the answer isn’t exactly straightforward.

If you can start something that grabs people’s attention then it’s possible to make money faster than you ever dreamed possible – Alex Tew did it in 2005 with the million dollar home page and the “overnight” part of that took a couple of months for it to start making reasonable money.

Continue reading

Share

Developing a Business Mindset

Share

Your business mindset is maybe the most important asset in your business. It can help or hinder you, often without you knowing. It’s maybe the biggest elephant in the room in your business.

It’s easy to focus on the tangible things – getting more visitors to your website, converting more people into sales, that kind of thing.

But if your business mindset is knowingly or unknowingly conspiring against you, everything else you do will be less effective.

Continue reading

Share

Digital Product Creation Tips

Share

Digital product creation can be easy if you know what you’re doing.

And, of course, that’s the biggest issue most people face: they know bits of what they should be doing but they skip essential parts because they seem too small to be relevant or they miss parts because they don’t know they should do them in the first place.

I can’t cover everything in this short post but these tips should certainly help.

Continue reading

Share

How To Discover What Your Customers Want To Know

Share

I often suggest that you keep writing content for your website. Mainly because that works and – as long as people keep reading things – it will continue to work.

But after a while, your creativity can dry up. You run out of ideas or think that you’ve said everything you can say on the subject. Which, unless you’ve written a book the size of an encyclopedia is highly unlikely.

So how can you find out what your customers want to know but you haven’t told them yet?

Continue reading

Share

Internet Marketing Strategies for B2B (Business to Business)

Share

Whilst there are a lot of similarities between internet marketing for B2C (business to consumer) and B2B (business to business) there are also some differences. The borders between the two are definitely blurring and it’s important not to rule out a method just because it didn’t work a year or two ago.

Here are some of the most important strategies you can currently adopt:

Continue reading

Share

Niche Selection Process

Share

Niche selection is maybe the most critical part of internet marketing. If you choose a niche that’s too competitive you’ll never be found. If the niche is too small then there are no buyers worth speaking of…

That said, my preference is for relatively small niches – for a variety of reasons. But that’s getting ahead of things.

The niche selection process itself is one that you can do relatively quickly or you can spend hours, weeks, days, months or even years researching.

Continue reading

Share