Even the biggest sites in the world are niche websites at heart – most pages on those sites cover a single idea or have a single main focus.
Plus Google and the other search engines don’t really rank entire websites – they rank the pages on those websites and do their best to put them in order of relevance.
But how can you come up with profitable niche website ideas and what should you do with those ideas once you’ve got them?
Keyword research is an essential part of any internet marketing that you do.
If you pick the wrong keyword phrases, chances are that the competition is either so fierce that you’re unlikely to get onto the first page of the results any time soon or there’s so little demand that whilst you may reach page one almost instantly, no-one is searching for the phrase you’ve chosen.
These keyword research tips are the methods I personally use to find keywords that I can target easily and that are likely to bring buyers to my pages.
Internet marketing is a big subject and it’s often the case that beginners (and even more experienced internet marketers) struggle to know where to begin.
The trouble is that internet marketing is a big market – the lure of making money without leaving your home helps with that – and no-one in the world knows even a fraction of everything there is to know.
Big markets also attract big marketers. Ones who know exactly which of your “buttons” to press to get you to spend big money in the hope that their system will make you even bigger money.
So where to begin your internet marketing career?
This post is a longer answer to a text I received from Dave Hyner today.
It sounded innocent enough: “What would your top tip advice be to a micro business owner?”
But, as ever with Dave, there’s a lot buried just under the surface – that’s why he’s good at what he does.
I sent a short-ish text back:
Here’s a longer explanation of that answer:
Once you’ve created your info product, the next step is to start selling it.
Assuming you did your research properly before actually creating your info product, you’ll have a good idea of your precise market and will hopefully even know where they congregate online.
You’ll also need someone to process payments unless all your potential customers are likely to be local to you, which is unlikely in the case of info products.
Once you’ve created your info product and a sales page for it, the next step is to actually sell it.
There are lots of different ways you can do this and they each have their pros and cons. We’ll take a look at the main options below…
Like lots of things in life, creating an info product is easy when you know how.
It’s those first steps that are often tentative and most of us need some kind of help to lead us through the process.
At the very least, use a checklist to make sure that you don’t miss anything obvious. But also check out these steps as well:
Info products are great. Once you get into the swing of producing them, they’re relatively quick to create and bring to market.
But, of course, that leads to a chance of making mistakes when you’re creating your next info product.
Here are 3 big mistakes often made by info product creators:
When you create an info product, it’s best to have some kind of checklist to make sure that you don’t miss out anything important. Otherwise you run the risk of missing out a step which could either make the product less valuable than it would otherwise be or reduce your sales.
Below are the things I always check when I’m creating an info product:
Digital products are everywhere. Whether it’s the miniscule dips that get read by lasers when you play a CD or DVD, an on demand video, a Kindle book or anything else.
We’re becoming accustomed to digital products being everywhere.
And if you produce anything for your customers on the internet, digital products are definitely well received and are easy to produce once you get yourself into the swing of things. Which is where a digital product creation system comes into its own: