I’ve been using document shares on and off for quite a while now but have recently decided to make them a more regular part of my internet marketing.
Several reasons:
How To Use Document Sharing Sites to Get More Traffic
Can You Cure Your Internet Marketing Perfectionism?
Perfectionism is something that’s almost certainly holding you back.
There’s a quote in the bible (Ecclesiastes 11:4 if you’d like to check) that says:
“If you wait for perfect conditions, you will never get anything done.”
That’s still true, over 2,000 years later.
Things are never perfect – in my view, that’s one of the plus points of today’s throwaway society. Sure there are negatives as well but that doesn’t matter.
How Do You Know When You’re Ready?
Knowing when you’re ready in your internet marketing is a perennial problem.
After all, with what’s essentially a moving target, how do you know when you’re ready?
The quick answer is that you don’t know until you actually launch or maybe even later than that.
To a fair extent, “ready” on the internet means “ready enough not to get too many people complaining”
That means relevant web pages should exist, downloadable files should be available for download, videos & audios should play, that kind of thing.
Blinkers Can Help Your Internet Marketing
Blinkers are often used in horse racing to keep the horses focused and on track.
And metaphorically wearing blinkers can help enormously with your internet marketing.
For a horse, the blinkers stop the view behind and often to the side so that they can concentrate better on what’s ahead of them. Which hopefully includes the fast approaching finish line.
For an internet marketer, it can mean ignoring the million and one distractions that happen, day in, day out.
Do You Treat Cheap Internet Marketing Products as Being Almost Valueless?
A Facebook group I’m in suggested that in the early days of internet marketing – when a cheap product was $97 and upsells were often in the thousands – the success rate was higher.
Which got me thinking…
A typical entry level product nowadays is under $10. Sometimes as low as $5 or even $1. And sometimes entirely free.
The information isn’t much different from the $97 products that were around when I first started the web. They gradually dropped in price so the normal amount was the $67 or $47 or $27 that we still see in places like Clickbank.
In fact, nowadays the information is probably higher quality.
It’s About Time you did Something in Your Internet Marketing
There’s a section in one of the Hitchhikers Guide to the Galaxy books where a two hour flight has been delayed because they’re waiting for the delivery of “small, lemon-soaked paper napkins for your comfort, refreshment, and hygiene”.
The people on the flight have been put into suspended animation for 900 years as the delivery still hasn’t arrived.
Whilst that’s plainly absurd (and memorable – it’s been several decades since I read the book but I still remember the passage) it’s a lot closer to how some people operate their internet marketing business than they’d care to admit.
Any excuse will do rather than get something happening.
If that’s you, it’s time to snap out of that mode!
How to Make your Content Work Harder
Creating content takes time – whether it’s for an email newsletter, a website, a forum or Facebook post or anywhere else.
There’s no magic wand that you can wave to instantly create content.
Well, OK, there are plugins out there that will claim they can automatically add content to your website but the reality of those is that they’ll probably produce things that are only ever likely to be “read” by robots and the search engine spam algorithm. So whilst we could split hairs and say that it’s do-able, it’s not do-able in any real world sense. And if you get a sales letter that claims otherwise (the more recent ones I’ve seen try to claim that you can re-use YouTube videos instantly) it’s best to run a mile from the sales letter and the person who sent you the link.
Real content takes time.
For instance, this message will take me about 20 to 30 minutes to write, proof read and then mail out.
Most internet marketers leave it at that – an email to their list gets filed in the “that’s an email” box in their mind.
But recently I’ve re-remembered that isn’t a particularly efficient way of doing things: the email gets sent out into the ether, is maybe (or maybe not) part of a follow up campaign, and that’s it.
Except it doesn’t have to be that way.
How consistent are you in your internet marketing?
Being consistent in your internet marketing (and elsewhere in your life) is something that’s well worth aiming for.
There are degrees of consistency – it doesn’t mean going into robot mode and sending out an email of precisely the same length at precisely the same time every day.
If your pattern of emails is mostly every few days and flurries of daily emails (Paul Myers does that) that works.
Standing Out From Your Competition
It’s easy to think that standing out from your competition is something that only your truly best competitors do.
But actually it’s relatively simple to be above average because (so often) the average is actually well below average.
My guess is that unless you’re in a hyper competitive niche then you can be above average just by getting the basics right:
Quelling That Nagging Voice in Your Head
I talked a lot about developing good habits here.
One thing I’ve been asked is how to deal with all the nagging voices that seem to chatter around in our heads.
You know the ones – they’re often negative and “talk” to you in words and a tone of voice that you wouldn’t tolerate in real life.
No-one else can hear them but they’re very real as far as your mind is concerned.
And they’re holding you back because you’re listening to them more often than you’d like.