When it comes to internet marketing strategies, there are some that work near enough all the time.
Most of them will sound obvious but that doesn’t mean you’re doing them – it’s often the simplest internet marketing strategies that work best yet we tend to overlook them or ignore them in favour of some new “it’s bound to work with no effort” shiny penny idea.
The longer your site visitors stay around, the better.
It improves the stats that Google track – time spent on your website is one of the factors and they can track that for Chrome users as well as for the length of time before someone clicks the back button to re-check the search results.
It’s called stickiness and some SEO types call short stays on your website the bounce rate (how fast people bounce away from your site).
I think that good quality, regular, content is essential to keep people (and Google) interested in your website. Ideally, you should write that content yourself – your voice will come through in the content and you’ll get more proficient (quicker) and more knowledgeable about your niche.
But there are times when you don’t have the time or inclination to write content for your website.
It’s at times like those where you need to find a good article writer to help you.
At first glance, PLR (private label rights) products seem like the answer to making money on the internet.
They’re ready made products – the internet marketing equivalent of a TV dinner – and that’s the first sign that they’re maybe not just going to be something where you can just flick a switch and make some cash.
The first thing to do when buying PLR is run some background checks.
The web thrives on content – Google’s appetite for new content is insatiable and it rabidly crawls and indexes content on an exceptionally regular basis.
That means you need to create content – lots of it – on a regular basis if you want to compete and start earning money on the internet.
If you don’t, you’ll get lost amidst all the people who are creating more content, more regularly, than you. It really is that simple.
There are various different types of content: Continue reading
Being successful in internet marketing is, of course, relative.
What you define as being successful another person may think of as being a failure.
For instance, a large company like Google wouldn’t currently count Google+ as being a success because they haven’t really found their niche and haven’t toppled Facebook. But you or I would probably be over the moon with the quantity of users they’ve got.
But regardless of how you personally measure success in internet marketing, here are some ways that you can become more successful.
With all the clutter and web pages scattered across the internet, it’s easy to ask yourself whether internet marketing is still effective.
Especially if your website has tumbleweed rolling across it and any paid adverts seem to either cost an arm and a leg or just don’t seem to get the traffic you always dreamed of.
My personal view is that internet marketing is very much alive and well but that it needs to be used properly in order to be an effective use of your time and budget.
Being attracted by bright shiny objects seems to be hard wired into us.
Go round the supermarket shelves and there’s always lots of things with bright flashes (often yellow here in the UK) proclaiming “new and improved” or similar promises.
Apple release a new version of their iPhone near enough every year.
Microsoft regularly release new operating systems and PC (and other electronics) manufacturers upgrade their offerings.
And in internet marketing it seems as though there’s a new bright shiny object released almost every hour of every day.
Keeping on track can be difficult.
When we’re young, most likely our parents helped us to keep on track – making sure we were ready for school, taking us to and from all the various extra curricular activities and generally keeping a watchful eye over us.
Now we’re older and supposedly wiser, there’s probably no-one who’s taken on that role in our lives.
Which most likely leaves one person to the job: ourselves.
PLR (private label rights) products can be hit and miss in quality to say the least. And finding good quality PLR can seem like hunting for a needle in a haystack,
At one end there’s obvious trash – a million articles for $5, that kind of thing and weirdly, people still buy that kind of offer. I’m not sure what they’re expecting to find – maybe that one article that hasn’t been used thousands of times already or maybe they’re just bought to be sold on to other unsuspecting internet newbies. But whatever the reason, it’s wisest to ignore any deal that seems to be too good to be true. It will just clog up your hard drive until you get round to deleting it.
At the other end there are limited edition licences that (according to the sales letters) you almost need a secret handshake to be able to find. Those tend to get sold at seminars and occasionally by direct mail but my experience is that finding them is a bit like finding hen’s teeth.