Often it’s worth having a big picture overview and that definitely applies to online marketing.

Here’s a quick checklist to make sure you’re not missing any important stuff.

1. Use a checklist

Write your own or use someone else’s.

Do it for each segment of your online marketing – articles, videos, adverts, social media, etc.

2. Know your destination

It’s easy to get bogged down in detail with online marketing.

Which means it’s easy to lose track of where you want to get to.

If you’re easily distracted, put your destination (goal) on a large piece of paper and pin it up somewhere you’ll see it regularly.

For me, that’s near the computer screen and on my bedroom door. That way I see it when I wake up, before I go to sleep and whilst I’m working.

So it’s easier to keep track of and a quick glance at it reminds me I should be aiming for my destination rather than checking emails or Facebook or whatever.

3. Juggle all the components

Amongst other things, online marketing is likely to include some or all of the following:

• Article and content writing
• Video creation
• Social media – Facebook, Twitter, LinkedIn, etc.
• Advertising on places like Google & Facebook
• Forum marketing
• Lead generation and giveaway products for a squeeze page
• Email marketing including getting more subscribers for your list and writing regular emails to them
• And probably quite a few other things!

Without a checklist, chances are that you’ll not remember to do all those things.

Or you’ll just freeze like a deer in headlights.

Or you’ll dart between all sorts of different “must-have” methods and get nowhere.

4. Diversify

Without spreading yourself too thinly, diversify your online marketing.

The 80/20 rule is great for this.

Spend most of your time (around 80%, give or take) on the core things (probably 20% of the things you do) that consistently work for you.

Then spend the remainder of your time (20% ish) on the myriad of other things (80% of the things you “could” do in your internet marketing) that you are on your to-do list as ways to get more traffic or buyers or whatever other goals you’ve got.

5. Monitor results

Every now and then – maybe once a month – take a step back and check which of the things you’re doing are most effective.

If you’ve judged your online marketing correctly, the things on this list will be the ones you’re spending most of your time on.

But sometimes you’ll need to adjust what you’re doing.

Maybe because the market is changing.

Maybe because you didn’t judge it quite right in the first place.

Maybe because you’re better at one of the things you’re doing – or enjoy it more – and that enthusiasm is showing through.

The precise reason doesn’t matter all that much (if at all).

What matters is that you adjust what you’re doing so that you’re spending most of your time doing the things that contribute most.

For me, that’s written content on here and elsewhere and creating new products to sell.

The by-product of that is I get more people onto my email list without having to attract them to a squeeze page. The products and this site work fine for that purpose.

And I don’t have to spend fortunes chasing people on pay per click advertising.

For you, that mix may well be different.

But if you don’t take the time out every once in a while to measure what’s happening, you won’t know.

So make sure you remember to include this step in your online marketing.