Something to Think About for Your Squeeze Page Signups

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Once people have signed up on your squeeze page, here’s something you can do with them before they get to the download page.

You’ll probably know from experience that there’s no standard “thing” to do with people once they’ve signed up to your autoresponder list.

If you’ve decided to use a double opt-in procedure then there’s a good chance you’ll show a screen that’s supplied by your autoresponder company that reminds people they’ll have to confirm their email address.

If you’ve used a single opt-in procedure then the standard procedure is to take them to a page of your choice.

If it’s your own giveaway product, that’s usually a download page.

If you’re promoting an affiliate product then it’s not unusual to take your subscriber to a page that stands to earn you a commission.

The trouble is that there’s a disconnect if you do that.

The new subscriber is probably expecting to be taken directly to whatever it is you promised them.

And they’ll potentially get confused if you don’t do that.

But taking them direct to the download page for your giveaway can restrict your options – a lot of people (myself included) monetise the download page for their products.

But for a page following an email squeeze page that doesn’t always work as well as it could.

A good way around this is to create a brief page that sits between the email signup and the link to the monetised affiliate page.

This can act as a bridge or transition page.

I’ve created one here that is shown after the signup to one of my lists and then takes people to a sales page for another (related) product.

The page is a standalone HTML page – I created it in Notepad and then uploaded it with Filezilla – mainly because I couldn’t easily figure out a way to do it in WordPress (there probably is but sometimes it’s just easier to do things the old fashioned way.

Here’s the complete code behind the page:

<html>
<head>
<meta http-equiv="refresh" content="29; url=http://nicheexpertsecrets.com">
</head>
<body style="margin:50px auto;width:900px">
<center>
<iframe width="640" height="480" src="//www.youtube.com/embed/FB6ljHkF_QQ?rel=0&autoplay=1&autohide=1&controls=0&modestbranding=1&showinfo=0" frameborder="0" allowfullscreen></iframe>
</center>
</body>
</html>

You can copy it and use it almost “as is” if you want to but there are some important things to explain.

The first is the third line of the code.

This works in any browser – it’s been available in HTML for as long as I can remember – and tells the page to “refresh” and change to a new page URL after a set amount of time has elapsed.

In this case, 29 seconds because that’s the next whole second above the length of the video.

And it’s redirecting to a product of mine that I’m promoting.

Google doesn’t much like meta refreshes but that doesn’t matter as this page isn’t designed to be indexed (I’ve added a no index line into the actual page to discourage Google from indexing it).

The line that starts with body has some CSS in it to tell the page that I want a 50 pixel margin above the video – I could have done much the same thing with a couple of HTML line breaks instead.

It also sets the page width to 900 pixels – a fairly arbitrary number that works OK for most people – and the “auto” code tells the page to centre the video inside that width. Otherwise it looks slightly awkward as it displays on the left side of the page.

The video itself is hosted by YouTube and is unlisted there because it doesn’t make sense to include it in my channel for people to watch.

There are quite a few extra bits after the video URL which control what YouTube does and makes it less obvious:

  • rel=0 tells YouTube not to show related videos at the end of the video I’m showing. Not  a big deal since they’re being moved on to a new page anyway but I’ve put it in just in case
  • &autoplay=1 tells YouTube to start playing the video automatically as soon as the page has loaded
  • &autohide=1 hides the normal video buttons such as pause and changing the volume. People can still pause the video by clicking it (although in that instance the page will auto direct after the 29 seconds I’ve set). Normally they’d fade out as the video starts, this speeds that up
  • &controls=0 tells Google not to show the controls anyway. It’s probably overkill to use it as well as autohide but I’d rather be safe on this point
  • &modestbranding=1 reduces the visibility of the YouTube branding
  • &showinfo=0 asks YouTube not to show the title of the video or any other information that could distract people viewing it

Apart from that, I’ve set the size of the video to width=”640″ height=”480″ – one of the defaults offered by YouTube and that seems to work quite well.

I think this option provides a nice transition for someone signing up via a squeeze page and being taken to a sales page rather than the download page for their free gift.

You could equally use it to tell them what to expect on the download page or any other information you thought was useful.

Have fun with this – it’s quite easy and (I think) looks quite professional.

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