It’s far too easy to decide to change things because we’ve got bored with them. Even if our customers are still fine and would actually prefer that we didn’t mess with something they’re used to.
This might be a bit of a rant at first but it’s relevant to your internet marketing, I promise!
I’ve just been forced to upgrade Firefox (the browser I’ve used for a number of years). At the time of writing it’s now on version 29. Still behind Chrome (version 35) but well ahead of Internet Explorer which is “only” on version 11. Mainly because Microsoft still believe that incremental updates in their software are just that – increments that don’t deserve a new version number.