Websites need copywriting – nothing as complicated as a sales letter but still words!
Because of the way Google works, there’s rarely a single entry page for your website.
How many times have you clicked a Wikipedia link on the search results? And how many times have you seen their main index page?
If you’re like most people, the answer to that second question is rarely if ever.
The same logic applies to your site.
Every single page is potentially the first page people will see.