Creating content for your website is sometimes like being on a treadmill – it seems never ending.
The video and audio below go into more depth but here are the 5 ways I talk about:
- Compile a list: lists work for near enough everything. They’re quick and easy. Top 10’s work nicely but any other figure is OK as well.
- Add your twist to the news: news pundits are everywhere. Share your opinion with the world (everyone else does!) and invite comments back. Use those comments to get ideas for your next piece of content.
- Interview someone. Often interviews are available just for asking, especially if someone has just launched a new product or service and wants to get the word out to anyone who’ll listen. So be the one who asks them and get an interview. Record your call on Skype or a similar program and upload it. Maybe get it transcribed as well if you think there’s sufficient value in it. That gives you content in another format, which always helps.
- Invite a guest author. Google aren’t fans of networks that exist purely to boost search engine ranks via guest blogging. But they’re perfectly happy for guest authors to create content for sites naturally (Huffington Post does this all the time). Just reach out to friends on Facebook & LinkedIn, people you know on forums and Twitter followers.
- Find a trend: search Google Trends for hot trends across the world or in your niche. Then work out how you can create an “angle” on those trends. I’ve used Justin Bieber and the Rolling Stones in an article about WordPress – it’s not much of a stretch, you just need to do a bit of digging.