Whilst it should go without saying, does your customer always come first?
And do you allow them to think they’re right all the time?
Sure, customers aren’t always right – we’ll come onto that a bit later – but in these days of instant complaints, they need to think they are right or, at least, that their concerns are being heard and that you’re doing more than paying lip service to them.
Customers almost always have a choice. Even when there’s a near-monopoly as there is in search, they can still choose someone other than Google.
Depending on the country you live in, some or all of your utilities such as electricity and water could be a single option.
But for our businesses, that’s never the case.