With email marketing, the money really is in the list.
But only if you do it right.
If you relate to your list well and come across as helpful and human then people will be more likely to buy.
If you relate to them badly then they won’t.
Of course, not everyone reacts the same – the phrase “one man’s meat is another man’s poison” springs to mind – so you won’t please everyone.
But the more people you do please, the better.