We’re often told to give people a free gift to help persuade them to give us money longer term. But is that a sensible idea or is it just a dumb move that’s costing us money?
A lot depends on what it is you’ve giving away free.
And what your business model is as well.
A lot of internet companies – Google, Facebook and many others – have started by offering everything for free and working out how to make money from it longer term.
But you need very deep pockets for that kind of approach.