I often suggest that you keep writing content for your website. Mainly because that works and – as long as people keep reading things – it will continue to work.
But after a while, your creativity can dry up. You run out of ideas or think that you’ve said everything you can say on the subject. Which, unless you’ve written a book the size of an encyclopedia is highly unlikely.
So how can you find out what your customers want to know but you haven’t told them yet?