SEO isn’t rocket science. Whilst there are reckoned to be over 200 different factors that Google pays attention to, truth be told there are only a handful that make much difference.
SEO obeys the Pareto Principle (the 80/20 rule) where most of the results come from doing a handful of things well.
But what are those things and how can you get your website to stand out (come high in the search results)?