The world is changing but internet marketing seems to be changing even faster.

Some people give up when faced with the kind of change and upheaval we’re experiencing but that allows room for those who are persistent and still around.

You need to adapt to change otherwise you’ll get left behind – it’s as simple and as blunt as that – and if a week is a long time in politics then 6 months or a year is a very long time in internet marketing.

It’s long enough for Google to have had one or two major updates and hundreds of minor ones (there are one or two of these every day).

And, of course, it’s long enough for your competition to outwit you unless you’ve kept on top of things.

Transcript of slides used in video.