Jekyll and Hyde is probably the most famous split personality case, even though it’s fiction.
But are you doing the same thing with your blog posts and emails?
Do you come across as one person in real life and a different one when you write on your website or send an email out to your list?
It’s an easy trap to fall into.
Often it’s worth having a big picture overview and that definitely applies to online marketing.
Here’s a quick checklist to make sure you’re not missing any important stuff.
1. Use a checklist
Write your own or use someone else’s.
Do it for each segment of your online marketing – articles, videos, adverts, social media, etc.