We’re bombarded by hype from an early age. Television commercials make sure of that.
But that also means that we learn to tune out from most hype at an early age too. Not totally – especially if the hype is under the control of a master copywriter who knows how to press all the right buttons to almost compel us to buy. But certainly often enough for our built-in anti-hype defence mechanism to kick in and protect us from a good number of potentially rash decisions.