Especially when you’re starting out, costs need controlling. So the idea of promoting your website for free is very attractive.
And even when you’ve been in business for a while, it’s still a good idea to use some of these methods even if you pay someone else to create the necessary content for you.
In all these methods, you’ll be trading your time for money. So although you’re not paying yourself (initially at least), you should still take into account your time and once you’ve got to the stage where your income is increasing, delegate any tasks you don’t enjoy.