For a lot of people, the idea of writing copy for their sales letter fills them with dread. They then either make a half hearted job of the sales letter (always assuming that it’s not used as an excuse to procrastinate on the product launch) or hire in an expert to write the sales letter for them.
Copywriting is a skill that can be learned and the good news is that you don’t have to be the world’s greatest copywriter to make at least some sales.
These ideas should help you write at least a half-way decent sales letter for your product.