Scarcity sells.
We’re hard wired to want scarce stuff, it’s part of our survival instinct.
The trouble is, most things aren’t really scarce.
Especially not downloadable products where, unless the internet stops working totally, they can be available at the click of a mouse.
So how can you ethically use scarcity to increase your sales, whether those sales are for your own product or one that you’re selling as an affiliate?