Giving things away for free on the internet almost seems like a way of life. But have you ever stopped to ask yourself why or even if you should join the crowd?
There is a school of thought that following the crowd is a recipe for disaster and that giving things away free only conditions people to expect everything to be offered at zero cost.
Others will counsel you to give things away in order to build up your business.
There’s logic in both arguments but you need to take a step back and decide which option – or a mixture of both – is the best for your business.