There are various schools of thought about how you should write website content for SEO purposes.
Some people will suggest that you write to a certain keyword density (the number of times your keyword appears as a percentage of the total.
Others will suggest that is the wrong approach and that you should just write website content naturally.
Which is correct?
My personal view is that anything that is deliberately written just for the search engines is asking for trouble.
After all, the main target of your website should be real humans and they can spot that kind of deviousness a mile off.
Apart from anything else, keyword density varies enormously in the search results, which suggests to me that Google don’t put much emphasis on it.
Think about it – it’s quite easy for a page about a certain subject to be quite keyword dense yet perfectly readable. It’s also equally possible for a page to be about something and almost never mention it.
It really does depend on the subject matter.
Tip number one is to simply write your website content for real people.
And you could stop reading there and start writing your content and be perfectly fine.
Because that’s all I do almost all the time – the only time I worry about keyword density is when I’ve written something naturally and the automated checker on EzineArticles objects because I’ve included a keyword too many times for its liking.
I then have to go back and make the article less readable for humans, just to please a machine.
It happens quite a bit on some of the things I write about but I must be getting more used to it as it’s not happening quite as much nowadays.
Tip number two is make it useful.
Google take note of how long people stay around on a site before they go back to the search results.
By making your content useful, you will almost automatically encourage people to stay on your site for longer.
Which, in turn, sends a big (positive) signal to Google that your site is useful and that it helps rather than hinders their searchers.
The more useful your website content is, the better.
It will get found more often and people are more likely to suggest to their friends that it could help them as well.
Which makes it win-win.
Tip number three is encourage comments & sharing.
You’ll notice that there are a bunch of buttons near the end of this page which you can click and add this page to Facebook, Twitter, etc.
If you’d like to do that, I’d be more than happy for you to do so.
There’s also a box below where you can add your comments.
And, again, if you’ve something to add to this post then feel free to add a comment.
Those boxes get a lot of spam (I use some plugins to weed out the worst) but sometimes people contribute useful stuff.
And as your site gets busier from all the content you’ve written, you’ll get more comments overall.
Plus if you write something a bit new or a bit controversial, things can really go mad!
And if you’d like more help with website content creation, check this out.